Luce Group collaborated with the design team at Discovery Place in Charlotte, NC on this installations for their main entrance to entice visitors further into the museum. Through changing color and pattern and content, the giant LED installation is based on the theme “Emergence.” The face of the installation is a deep red painted metal surface, chosen to withstand all types of wear and tear. From lava lamp blobs to ladybugs, several hundred short video clips provided over 30 minutes of content – enough to cover even an extremely long wait on the ticket line!