For years, companies powering the experience economy: studios, immersive spaces, and live events, have been working with fragmented systems. They had to piece together software, hardware, using control solutions that weren’t designed to work together. Engineers, designers, and creatives feel they are now limited in workflows that are inflexible, and limiting for todays experiential needs.
SP Grid is the first truly unified platform for real-time control and 3D data management. Not just another control system, it’s the foundation for building, deploying, and managing experiences like never before. For virtual production, interactive installations, or live performances, it gives you the power to connect every element, device, and data point, seamlessly in real time and in one software.
AVLM control is at a precipice: SP Grid offers experience creators the most diverse set of tools to help them do what they do best, creative beyond technical limitations.
SP Grid overview
- Simplifies the creation of digital experiences
- Eliminates the need for custom code solutions
- Provides interconnectivity between any technology or device
- Agnostically connects data pipelines.
SP Grid enables users to
- Orchestrate control of AV, lighting, automation, and tracking systems
- Design custom user interfaces with drag-and-drop tools or code
- Automate triggers and processes based on events, time, or spatial conditions
- Build and deploy projects across Windows, macOS, Android, and iOS
- Simulate and visualise 3D data for system planning, testing, and control
- Seamlessly integrate with industry protocols and technologies, from 3D Lidar sensors to Unreal Engine
- See real-time system status updates, monitor multiple data streams in one place, and action cues with precision
SP Grid is unique to the AV industry
In an era of converging technologies, which are no longer siloed into particular markets or industries, SP Grid sits at the intersection of real-time control, automation, and data-driven experiences, combined with the spatial intelligence needed today. Not just another control system, it’s a platform that rethinks how automation, data, and control interfaces are designed and used.
Other control systems only come into play at the engineering and implementation level. SP Grid is used from project concept stage, for ideation. You can create simulations of not only what the experience will look like, but how it will behave. Its unified workflow takes you from the ideas stage, through to programming, implementation, operation and monitoring.
Other control systems just display data, SP can visualise data within the actual environment, using a 3D simulation. It is a spatially intelligent platform. For example, you can see a lidar capture of a person moving within a space and analyse the data of its movement and catch any data being dropped and use that data, for interactive enablement.
SP Grid works entirely in real-time. Movement of objects, status of equipment or anything else is displayed in one place, and can be acted upon instantly.
Pricing for SP Grid means that the majority of the tools used at the ideation stage are entirely free to use, you don’t pay to experiment and develop creative ideas, you only pay when you start to implement them on real projects once budgets are agreed.
SP Grid offers a ‘Swiss-Army Knife’ for digital experience creators. Within a single, unified platform, they have access to a wide range of features and tools that were historically only accessible in multiple native softwares, in different industries.
SP Grid comprises six core solutions from centralised control to application building, 3D data management, and automation.
Control Hub
Unify and orchestrate your entire project ecosystem with centralised control—including events, calendars, timelines, stage kinetics, AVLM technology, and home automation
Application Building
Create sleek, intuitive user interfaces tailored for operational dashboards and end-user interactions
3D Data Management
Visualise, analyse, and optimise 3D data for tracking, simulation, and remapping
Automation
Seamlessly automate workflows, triggers, and spatial interactions — including event-based triggers, location-based actions, and lighting/camera follow scenarios
Interactive Technologies
Deploy real-time tracking, sensor integration, and interactive media control
Virtual Production Tools
Use agnostic tools for virtual production, broadcast studios, and augmented reality—covering camera and lens calibration, tracking, and Unreal Engine control
Partners
Recent deployments for SP Grid as AVLM control platform with our Partner such as The Story Telling Company, Eatrenalin at Europa-park, Deloitte, Honeywell Experience Centre, CrossRoads Mega Church in USA, EXPO 2025 Osaka, Japan, Redbull Mixed Reality Experience at SAP Garden Munich.
