Zoo Atlanta and SSA Group, a best-in-class provider of integrated guest services, have announced Ben & Jerry’s as the newest addition to the attraction's host of on-ground culinary offerings.
The ice cream brand is now offered in scoops, milkshakes, cones, and sundaes at a new shop in the zoo, open Thursdays to Sundays from 10 a.m. to 3 p.m.
“Each year, Zoo Atlanta strives to raise the bar on the quality of the Zoo experience for our Members and guests through new opportunities, offerings, and food, beverage and concessions options that truly highlight the fact that Zoo Atlanta is a place where there is something for everyone,” says Jennifer Smith, chief operating officer.
“We are thrilled to add such a beloved ice cream brand to the treats our visitors can look forward to enjoying this spring.”
A beloved brand
Ben & Jerry's Scoop Shops deliver the brand’s much-loved super-premium ice cream and non-dairy treats to communities worldwide, offering popular flavours in cups, cones, and unique specialities.
Renowned for inventive flavours filled with signature chunks and swirls, high-quality ingredients, and dedication to social initiatives, Ben & Jerry’s ranks among the most recognisable ice cream brands globally.
Ben & Jerry’s is now part of the range of snacks, meals, and other offerings available during zoo visits, provided by SSA Group, Zoo Atlanta’s culinary partner. With over 50 years of experience, SSA Group has collaborated with cultural attractions to create and manage the entire Hospitality Experience Journey.
By incorporating key moments that impact both revenue and guest loyalty into a unified strategy, SSA helps partners improve performance and secure the long-term sustainability of attractions.
Ben & Jerry’s Scoop Shops are managed by Primo Partners, an acclaimed hospitality firm that specialises in premium food and beverage experiences at busy locations across the Southeastern US.
The company is recognised for providing outstanding guest experiences through efficient operations, solid partnerships, and community involvement. Primo Partners consistently delivers memorable moments for millions of guests annually via its expanding network of stores and experiences.
Recently, SSA's Sean McNicholas & Jason Stover spoke to blooloop about how the company's new AI-driven operating system, Scout, can drive more memorable experiences.
