Suzy Griffiths

As VP of arts and entertainment at IMG, Suzy Griffiths has elevated the scope and ambition of seasonal immersive experiences by leading Hyde Park Winter Wonderland, one of Europe’s most popular and heavily attended winter attractions.

Griffiths, the main creative and operational leader behind the IMG event, has turned it into a top annual attraction, drawing over 2.5 million visitors each season to London’s Hyde Park.

Winter Wonderland is enormous, covering acres of immersive rides, themed zones, and shows, and it is also reinvented annually. Led by Griffiths, the event continually updates with new attractions, immersive walkthroughs, festive food options, and live performances, encouraging visitors to return each year.

Her skill in balancing innovation with crowd-pleasing tradition has established the event as a benchmark for seasonal immersive production.

"Suzy’s work represents a masterclass in experience design, audience flow, and guest engagement at scale," says one nominator. "Her creative leadership has set a gold standard for how seasonal events can be immersive, dynamic, and commercially successful—all while capturing the magic of the holiday season.