TAIT, a global leader in the live experience industry, has appointed Zeina Dagher as senior vice president and regional leader for MENA (Middle East and North Africa), strengthening the company’s leadership and expanding its presence in one of the world's most dynamic and rapidly changing entertainment markets.
Dagher will oversee TAIT’s MENA operations and define the company's strategic vision. Her focus will be on sustainable growth, operational excellence, and strengthening relationships with clients and partners across the United Arab Emirates, Saudi Arabia, and the broader MENA region.
Her appointment demonstrates TAIT’s ongoing dedication to MENA and its goal to engage more directly with the local communities and organisations driving the future of entertainment, culture, and experiences.
Dagher is a senior executive and entertainment industry expert with over 13 years of leadership experience in entertainment, attractions, and visitor experiences. Most recently, she was SVP at Dubai Holding Entertainment, overseeing Global Village, after a long tenure as CEO of Emaar Entertainment LLC.
Her background includes working at some of the region’s top destinations such as Global Village, Dubai Opera, Burj Khalifa, Dubai Aquarium & Underwater Zoo, cinemas, and other major entertainment sites.
A commitment to the region
With extensive experience on the operator and client side of the industry, Dagher offers a unique perspective to TAIT. She combines deep knowledge of regional audiences, commercial goals, and operational execution with a well-established network in the MENA entertainment sector.
“I am delighted to join TAIT and work alongside its exceptional global teams to further strengthen the company’s presence across MENA," she says.
"TAIT is a global leader in creating and delivering extraordinary live experiences, bringing together strategy, creativity, engineering, technology and world-class delivery. I look forward to working closely with our regional and global teams, clients and partners, and to contributing to TAIT’s continued growth across the across the MENA region.”
Adam Davis, CEO of TAIT, adds: “MENA has been an important part of TAIT’s story for many years, and Zeina’s appointment marks an exciting next chapter in our commitment to the region. She brings deep regional experience, a strong operator’s mindset, and a clear understanding of what it takes to create, scale, and sustain world-class entertainment destinations.
"As we continue building TAIT as a global producing platform, leaders like Zeina help us get closer to our clients and connect local ambition with global capability.”
As investment in entertainment, cultural destinations and visitor experiences continues to accelerate across MENA, TAIT remains committed to deepening its regional partnerships and combining local insight with global expertise to bring its clients’ most ambitious ideas to life.
Earlier this year, TAIT announced the acquisition of Silent House Group, an Emmy Award-winning production studio and creative agency that designs and produces large-scale events.
Charlotte Blanco Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
