TEA SATE Europe & Middle East 2026 will bring together the global themed entertainment community in Dubai for two days of thought leadership, networking, and collaboration focused on the future of immersive experiences.
Taking place at Dubai Parks and Resorts, the conference is hosted by the Themed Entertainment Association (TEA) in partnership with IAAPA. The event will welcome creators, designers, technologists, operators, and storytellers from across Europe, the Middle East, and beyond to explore how experiences can remain authentic while resonating on a global stage.
Rooted in Place, Designed for the World
The 2026 edition is centred around the theme of 'Rooted in Place, Designed for the World', exploring the idea that every great experience starts with strong cultural, environmental, creative, or technological foundations. Set against Dubai's blend of heritage and growth, the event will examin how destinations can balance local identity with global appeal.
Key topics include:
- How do we design globally appealing attractions that remain grounded in local identity?
- What does authenticity look like in rapidly evolving markets?
- How can tradition and transformation coexist in immersive entertainment?
What is SATE?
SATE stands for Storytelling, Architecture, Technology, and Experience, and is the TEA's flagship conference series. The events bring together the creative and technical disciplines behind themed entertainment, offering candid sessions, knowledge sharing, and opportunities to connect with industry leaders and emerging voices.
Why attend SATE Europe & Middle East 2026?
Attendees can expect:
- Global perspective with regional insight
- Hosted within one of the world's most ambitious entertainment destinations
- Thought leadership from industry innovators
- Curated networking with decision-makers and creators
- Signature social events and exclusive experiences
