Fotosmile, a family-run photo and video solutions company from Italy, is helping attractions to modernise their photo product offering with its My Photo Pass digital service.
Available to guests through a range of authorised partners such as amusement parks and museums, the My Photo Pass product is completely adaptable to multiple locations.
If purchased online, My Photo Pass, which can be for daily or seasonal use, must be activated by an operator at points of sale. Alternatively, if purchased on-site, the Pass is immediately available for usage.
Each customer will need to download the Fotosmile app to fully utilise their My Photo Pass and to be able to access their digital photographs. They can add new photos by scanning the QR code provided on each receipt.
By scanning the code, guests can collect all their high-definition digital images taken during the day at each facility with their unique pass. At attractions with self-service points of sale, tourists can complete the whole process themselves with minimal staff involvement.
Saving family memories
Once associated with the app, all digital photos will remain in the app gallery for up to thirty days, during which customers should transfer them to their device storage to keep them permanently.
For daily passes, customers can attach an unlimited number of digital images to their pass during the 24 hours that their pass is activated, whilst for the seasonal version, My Photo Pass is valid for the duration of the partner location‘s operational season.
Venues can also cross-sell the My Photo Pass with a range of physical products such as printed photos, keychains and magnets, with a discount incentive to encourage higher spend.
“We are aware that every service is slowly going to transition into a more digital way to operate,” says a Fotosmile representative.
“This kind of service in particular is greatly appreciated by visitors, since it gives them the opportunity to gather all the souvenir photos of a beautiful day with little or no effort, and have them immediately accessible on their device. Moreover, at the end of the day, they can decide to print one or more photos from their Fotosmile app gallery in the dedicated shop.
“Consequently, this is great for the ones who like sharing their memories on social media platforms, having an immediate HD product at their disposal to show to friends and family!”
Fotosmile recently garnered attendees’ attention at IAAPA Expo 2022 held in London, which it attended with the team at Wave Italy, a member of the same business family.
