Innovative designer of digital experiences for museums, zoos and aquariums, Guru, has announced four key appointments.
The news reflects a growing demand for the company's software solutions which deepen engagement by adding an interactive dimension to the visitor experience.
'Guru created a digital storytelling platform that makes it easy on institutions to implement, and extremely fun and educational for the visitors,' comments Gatti.
'I hope that both my education and my experience in Visitor Services and Public Engagement Strategies at museums and heritage sites will continue to further the already fantastic understanding that Guru has about how people engage with sites and what visitors most expect out of an experience,' says Potter.
Exciting museum guests about the potential of AR and VR
Lindmark says he hopes to excite audiences about the possibilities of augmented and virtual reality by providing experiences that 'delight, inform and inspire'.
She says her new role is 'a dream come true' and she looks forward to being a member of the Guru community 'who love what they do'.
Guru's fast growing portfolio of clients includes San Diego Museum of Art (main image) and Battleship IOWA.
