Hive, a company specialising in media control systems and software, has appointed CAST as its official distributor in Germany, expanding its footprint in central Europe. The partnership leverages CAST’s trusted reputation, technical know-how, and established history in the entertainment technology sector.
CAST (cast C.Adolph & RST Distribution GmbH), located in Hagen, Germany, is a prominent lighting, stage, and media technology distributor. The company collaborates closely with lighting designers, technical directors, planners, and creatives in theatre, corporate events, studios, architainment, cruise ships, trade fairs, and convention centres.
The company offers support for permanent installations and touring projects, providing diverse solutions for system integrators and live event professionals.
A strong partnership
CAST will provide the complete range of Hive’s products, centred on the acclaimed Beeblade media engine. Beeblade is a compact yet powerful solution engineered for scalability, offering HD, 4K, and 8K video outputs with outstanding performance.
Whether supporting high-resolution LED walls, intricate multi-projector setups, or captivating visuals, Hive’s media engines present a compact, economical, and efficient solution for contemporary AV applications.
Mark Calvert, co-founder of Hive, says: “For many years, the team at Hive has shared a great friendship, mutual trust and respect with the team at CAST. As we expand our route to market, we’re genuinely excited to welcome CAST into the Hive ecosystem.
“Their extensive industry expertise, strong technical support and well-established distribution network make them an ideal partner to grow our presence in the region.”
Christian Pies, sales director at CAST, adds: “We’re very excited about the market’s response to Hive’s media servers and what this addition means for our portfolio. Hive’s innovative, user-friendly solutions are a perfect fit for our customers, particularly those with a strong focus on media technology.
“With Beeblade now part of our offering, we can provide even greater value to professionals across Germany, making access to high-performance media control more seamless and better supported than ever.”
Hive customers will also benefit from CAST’s consultative, service-oriented approach. With a showroom in Hagen for hands-on demonstrations, technical training provided through CAST Schools, and a responsive support team available in-house and on location, CAST guarantees a smooth experience from purchase to deployment.
The partnership was unveiled at Prolight + Sound 2025 in Frankfurt, a significant trade event for professionals in live entertainment and event technology.
Last month, Hive joined forces with Panasonic to launch the ‘Global Teleport’ experience, an interactive attraction that breaks new ground in projection, real-time interactivity and AI-driven personalisation.
