HOLOPLOT, a science-based immersive audio company, has partnered with Electrosonic, an international technology services firm, to expand the latter’s immersive experience offering.
German pro audio company HOLOPLOT will strategically support Electrosonic with its enhanced audio technology to create world-class experiences, enabling operators to push boundaries in international attraction design.
“Partnerships with companies as well regarded as Electrosonic are vital to the continued international growth of HOLOPLOT and the fulfilment of our mission to push the boundaries of what is possible with professional audio,” says HOLOPLOT head of sales Ryan Penny.
“Their experience providing the right technology and services for complex audiovisual deployments makes them a perfect match for HOLOPLOT as we develop our hardware and software to solve otherwise unsolvable challenges for partners worldwide.”
Enhancing creative capabilities
The X1 product line from HOLOPLOT will grant users a previously unachievable level of control over sound properties, providing a broad range of practical and creative capabilities for operators.
The range can assist with solving challenging acoustics in complex environments and provide additional authenticity and depth to a plethora of space types.
The two companies have previously worked together on the build-out of the next-generation entertainment venue Illuminarium alongside other partners. The attraction has since been nominated for five AV Awards including Venue Project of the Year and Events and Entertainment Project of the Year. The project has also been recognised by the Mondo-DR and Digital Signage Awards.
HOLOPLOT’s Wave Field Synthesis technology is used in Illuminarium to create realistic audio objects, acting as if the original sound source is directly next to the listener.
With the unique sound control of the X1 speaker system, these objects are able to move through 3D space, delivering a realistic and tangible experience for guests.
3D Audio-Beamforming control also allows the venue to create sound fields of varying forms and sizes, effectively eliminating sound spillovers to neighbouring rooms or areas.
“Unique advantage”
Electrosonic is now able to offer the HOLOPLOT X1 Matrix Array product line to its customer base worldwide, expanding the firm’s capacity to provide hardware, software and services for complex projects across a spectrum of AV applications
Electrosonic’s director of technology solutions Ryan Poe says: “HOLOPLOT’s revolutionary technology combined with our experience delivering immersive environments creates a unique advantage in the industry. When we work together, our combined expertise will provide unique and memorable experiences for any guest.”
Brian Allen, executive VP of technology and content, adds: “Illuminarium brings the best and most realistic immersive audiovisual experiences possible. We took our team to experience firsthand the HOLOPLOT X1 Matrix Array and were completely sold on it by its incredible performance, flexibility, and unique beamforming capabilities.
“The result sounds just magnificent and allows us to achieve experiences that conventional technologies could not support. Guests who experience the power of Illuminarium’s audio system will truly feel and be surrounded by our content.”
HOLOPLOT will be providing its sound system for MSG Sphere, a state-of-the-art venue opening in Las Vegas next year.
