Inowize, a creative company delivering interactive experiences, will attend IAAPA Expo 2024, where it will highlight the potential of the QBIX 6-player immersive gaming room to drive profit for family entertainment centres (FECs).
QBIX has become a leading attraction for FECs across the globe and has set new benchmarks for guest engagement, income generation, and adaptability. In just one year, the attraction has quadrupled its locations and doubled its game library to six titles. It also features content localisation in six languages.
Stefan Murariu, head of sales at Inowize, says: “We’re incredibly proud of QBIX’s performance this year. In 2024 alone, we met operator needs by doubling the number of Game Titles, so QBIX truly covers a wide and rich audience.”
International growth
At IAAPA Expo Orlando, delegates can try out QBIX’s newest games, including the highly anticipated Mummy Twist, an action-packed treasure hunt adventure set in ancient Egypt.
The new titles provide additional diversity to QBIX’s gaming offerings, with material that appeals to all ages and encourages user engagement. By constantly extending its game library, QBIX ensures return visits and provides operators with a future-proof attraction that only improves with time.
With full localisation in six languages (English, Spanish, French, German, Italian, and Romanian), QBIX provides a user-friendly experience with wide visitor appeal.
Claudia Mihalache, co-founder at Inowize, says: “Localization has been a key factor in our growth. We’re enabling operators to create a deeply immersive experience that feels personal to each guest, regardless of where they’re from.”
QBIX’s growth into Europe, the GCC, and North America has cemented its position in the global attractions space. Furthermore, recent installations at six high-profile Landmark Group buildings throughout the GCC region have resulted in significant returns.
“With QBIX, we’ve created a unique attraction that checks every box: high throughput (over 60 players an hour), diverse gameplay, immersive 5D effects, and low operating costs,” says Murariu. “It’s a social magnet that keeps guests coming back while delivering measurable ROI.”
IAAPA Expo 2024 is taking place in Orlando from 18 to 22 November, and the show floor will be open from 19 November. Inowize will be exhibiting at booth #3874, where operators can try the newest games, feel the 5D effects, and discover how QBIX is redefining immersive attractions. To book a demonstration, please click here.
