Medici XD, the acclaimed Nashville-based experience development firm, announced today that David Fugère-Lamarre of iLLOGIKA has teamed with Medici and been named president of Medici Interactive. In this role, Fugère-Lamarre will lead the Medici Interactive office in Montréal, which is now open for business in the popular Mile End district.
Medici XD was formed just one year ago to combine five critical disciplines under a single corporate umbrella – Medici Media, Interactive, Machines, Theatrical, and Labs.
Fugère-Lamarre brings years of experience in both gaming and interactive development to Medici Interactive. Specialising in game-engine development including real-time rendering, software and backend development, and human user interface, Fugère-Lamarre is renowned for bringing thoughtful design and meaningful interaction to his projects.
A demanding audience
iLLOGIKA has been developing games since 2009 and has operated its award-winning immersive division for the past five years. In that time the studio has gained a wide technical knowledge of real-time engines such as Unreal and Unity as well as specific hardware integration solutions that push the boundaries of interactivity. Fugère-Lamarre adds: “Interactivity is all about increasing the fun, the engagement, and replayability to bring more value to an ever more demanding audience.”
Through Medici Interactive, the company says it will tap into the rich multimedia and game design creative community in Montréal. “This is the confluence of North America and Europe,” Fugère-Lamarre said. “It is a one-of-a-kind mix of old-world with the modern world and there’s nowhere else like Montréal for making creative ideas like this happen.”
“We have the best”
Several key individuals from iLLOGIKA are joining Fugère-Lamarre at Medici Interactive, with Denis Huot as director of business development and a new head of studio to oversee daily operations.
“Six months ago, we told the world we would have a world-class interactive division,” said Daren Ulmer, chief creative executive and co-founder of Medici XD. “Today – with the addition of David and the iLLOGIKA team – we now have the best!”
Chuck Fawcett, chairman and co-founder of Medici XD, added: “In addition to its reputation for being a hub of creative excellence, establishing this office in Montréal provides a competitive advantage as well. Our new partnership with David provides access to key government tax incentives in Quebec as well as a seasoned entrepreneur who knows the local market.”
“Developing interactive experiences within Medici XD will enable us to work as part of an integrated collaborative team and to reach a wide variety of clients directly in key sectors in the US and abroad,” Fugère-Lamarre said. “Daren and Chuck have already created amazing experiences for theme parks, exhibits, and attractions – we will now combine our expertise and innovation at a whole new level.”
Find out more
To learn more about Medici XD and Medici Interactive, attendees can speak to Medici’s entire senior staff at IAAPA Expo 2022 Booth #1372 in Orlando, US.
The Medici Interactive announcement comes just days after the Medici Machines announcement last week introducing the company’s revolutionary new TruFlight Theater which will be unveiled at this month’s IAAPA Expo 2022.
