Rovio Entertainment Corporation, a Finnish mobile-first gaming company and creator of the Angry Birds brand, has revealed that it is collaborating with Iplayco on a new range of Angry Birds-themed interactive and gamified attractions.
The partnership has been facilitated by IMG, the global licensing agency for Angry Birds.
Encouraging activity
New offerings developed under this collaboration include the Tag Active experience Protect Bird Village, Attack on Pig City ballistic adventure, and the interactive multi-event Angry Birds inflatable bounce park.
These innovative attractions include gamified features, media-guided AV interaction, and a variety of interactive digital experiences. They will offer visitors unique opportunities to personally experience the Angry Birds narrative. The attractions are now available around the world, with further customisable products to follow.
Scott Forbes, president of Iplayco, comments: “Iplayco is extremely excited to have these newly licensed Angry Birds attractions available worldwide to our client base. We will be showing the new products at the upcoming DEAL trade show in Dubai in March.”
Katri Chacona, head of brand licensing at Rovio, says: “We are excited about this partnership as it is a fantastic fit to encourage activity and movement for kids through gamified experiences, which is at the core of the Angry Birds brand.”
Angry Birds is an international entertainment brand that originated in mobile gaming. The brand’s success began in 2009 with the release of the first Angry Birds mobile game. The game’s viral popularity then led to the development of licenced products, animation, feature films, and location-based entertainment (LBE).
The Angry Birds games catalogue includes titles such as Angry Birds 2, Angry Birds Dream Blast, and Angry Birds Friends. They have a significant worldwide audience and have been downloaded more than 5 billion times. Additionally, Angry Birds’ animated material is available on a variety of streaming platforms across the globe, including the Angry Birds YouTube channel, which has amassed over 8 billion views.
Angry Birds has also collaborated with many LBE partners to provide unique experiences such as activity parks and themed attractions throughout the world, immersive arcade experiences, and a branded café in New York City. These experiences reflect the brand’s distinctive characters, trademark humour, and gaming roots.
15 years of Angry Birds
In celebration of Angry Birds’ 15th anniversary this year, Rovio has planned a range of exciting activations and collaborations for the months ahead.
In addition, Iplayco has marked its 25th anniversary as a global pioneer in amusement and family entertainment. The firm’s products include high-quality interactive playgrounds, tag interactives, trampolines, adventure parks, and My Town, among many others. It operates thousands of installations, including theme parks, retail stores, restaurants, FECs, science centres, museums, and distinctive family-friendly sites. Iplayco’s sales and production facilities are located in North America, Europe, and Asia.
Rovio Entertainment Corporation recently announced details of a new Angry Birds game developed in collaboration with DOF Robotics, a producer of dynamic simulation platforms. This agreement has been arranged by IMG, the worldwide licencing company for Angry Birds. Angry Birds Red is a single-player game which features the 3DOF Active Motion Platform, dynamic sound, vibration, blast effects, and 4K 60 fps resolution.
