Sensape, a creator of unique immersive brand experiences, has developed a new web-based AR solution to enhance the brand world of clients across the globe. WebAR works with any browser, merging the analogue and the digital world on customer devices, without the need for an app download.
This means that brands and operators, from museums to theme parks and more, can enrich their venue with more information and interactivity, as well as bringing in special offers and targeted adverts.
A more engaging experience
Thanks to WebAR, guests can enjoy a more interactive experience or visit, and can also continue the fun afterwards. Statues can come alive, infographics can stand in 3D in space, images can become videos, and contact details can become phone buttons, all directly through the visitor’s mobile device.
The solution can also offer an interactive AR world with face filters where users can try them out, take photos and share them directly with friends.
At-home wine tasting comes to life
Sensape has already used its WebAR technology to develop an interactive card game for wine tasting bar Barceloneta. This allows the bar’s customers to enjoy a professional wine tasting from the comfort of their home, without having to read big chunks of dry text or watch long videos. WebAR brings playing card-style wine tasting notes to life.
Users simply move their mobile device’s camera over the card and 3D hidden content, such as short videos, animations and infographics, becomes clickable and interactive. They are free to interact with each card for as long or as little as they like, and can also test their knowledge at the end with an interactive quiz.
“We are used to having all our information on our smartphone and always carry it with us,” says a statement from Sensape. “Why shouldn’t brands take advantage of this? WebAR leverages visitors’ own smartphone or tablet to give them a more interactive, informative experience.”
Earlier this year, Sensape also announced that it has partnered with FC Bayern Munich to offer an augmented reality experience at the football club’s new store in Munich, Germany, allowing fans to have a photo taken with their favourite players, any time.
