Smeetz, a provider of smart all-in-one ticketing software for leisure and cultural attractions, has reflected on its success during a time that proved pivotal for both the company and the leisure industry.
The firm started last year with a number of product updates, including the launch of new add-ons in the ticket booking flow to cross-sell and upsell offers in January. This was bolstered by integrated marketing and customer relationship management features the following month.
Smeetz then launched a number of new marketing initiatives in the Spring, with a video showcasing its ticketing and dynamic pricing software, the first demonstration of its type by the company.
The tech firm also received an innovation prize from Prix Entreprendre Lausanne Région (PERL) in April.
The UK market was entered in May with a new collaboration with its first British customers, the Crocky Trail in Chester and Habberley Trail in Kidderminster. The team would later grow with the appointment of Gordon Tole-Moir, the UK’s very own country manager.
Growing client list
At the start of the summer season, Smeetz debated “Dynamic pricing in the leisure industry – a good idea?”, during its first round table session. Industry experts were invited to talk about dynamic pricing in the leisure and cultural industries.
International Smeetz colleagues were treated to a team-building retreat in Turkey in October, providing opportunities to bond and socialise in time for a busy following month.
November saw the launch of yet another new feature – analytics dashboards, and the addition of more UK partnerships including The Golden Hinde, Pier 52 and Brierley Hill Civic Hall. Smeetz also won digitalswitzerland’s Startup Battle jury prize.
December proved a busy and fruitful month for Smeetz, signing new partnerships with The Escapologist (UK) and La Fondation de l’Hermitage, the Zoo des Marécottes and Les Celliers de Sion (Switzerland).
Smeetz CEO, Alexandre Martin, finished off the year by speaking at a Dynamic Pricing roundtable titled “Pricing – Your Most Effective Lever” at Ticketing Business Forum 2021, held at Emirates Old Trafford, the home of Lancashire Cricket Club, UK.
Looking forward
Last year, the Swiss tech firm says it “reached a very important milestone in terms of revenue in 2021”.
A Smeetz representative says “We would like to thank our customers, partners, advisors and everyone else for your trust and support all year long.
“We look forward to reaching new milestones and to undertaking new projects and new collaborations in 2022! The members of our team wish everyone a very happy holiday season and a successful new year.”
