Tera Greenwood is a hospitality strategist and brand storyteller with more than two decades of experience driving growth and innovation across the cultural attractions industry.
As executive vice president of brand and relationships at SSA Group, she leads the company’s partner engagement, brand voice, and experiential strategy—helping venues reimagine the guest journey through design, technology, and 452 Hospitality.
Greenwood believes in the power of moments—the kind that leave people feeling seen, connected, and part of something bigger—and she brings that philosophy to every aspect of her work.
She oversees SSA’s brand identity, guides experiential marketing, and champions 452 Hospitality as an operational approach that turns everyday interactions into lasting impact.
A passionate advocate for inclusive experiences and neurodiversity in the workplace, Greenwood brings heart, creativity, and curiosity to every relationship she builds and every story she tells.
