Brad Loxley serves as regional director for Europe at Parques Reunidos, one of the world’s largest and fastest growing leisure park operators. The group’s portfolio includes more than 50 theme parks, water parks and other visitor attractions in Europe, North America and Australia. Its parks include Kennywood in the US, Movie Park Germany, and Parque Warner Madrid.
Loxley has more than 20 years’ experience as a designer and operator in the location-based entertainment (LBE) industry. One nominator described him as “a versatile and creative manager who is renowned for strategic thinking outside the square and having a hands-on approach”.
Loxley joined Parques Reunidos in 2024. The company said at the time of his appointment: “Brad brings with him a wealth of experience in the industry, and we are confident that he will bring value and expertise to advance our next phase of growth.”
In his role at Parques Reunidos, Loxley is overseeing the operations of 14 parks in Belgium, Denmark, England, France, Germany, the Netherlands and Norway.
Previously, he served as chief operating officer for Sun World Group, the largest operator of theme parks and attractions in Vietnam. Before that, he was a senior manager at Luna Park in Sydney.