Joe Bright is the CEO of Scruffy Dog Creative Group (SDCG), a leading creative design and delivery company. For over 17 years, he has built Scruffy Dog Creative Group into a leading global theme park design and build firm. His leadership has allowed the company to expand its footprint to over 35 countries, completing more than 340 projects that have attracted over 60 million guests per year. With Bright at the helm, Scruffy Dog has earned over 45 awards for its innovative and immersive designs and delivered projects.
Under Bright’s direction, prominent projects include high-profile developments such as Universal Epic Universe, Neom, Qiddiya and The Rig in Saudi Arabia, and innovative attractions like Wicker Man at Alton Towers, which earned the title ‘Best European Attraction’.
Bright’s portfolio showcases his versatility and creativity reflecting a broad spectrum of themes and experiences. His projects have engaged prominent global brands such as Disney, Universal, BBC, DreamWorks, Lego, Mattel and Merlin Entertainments, with locations in the US, Middle East, China, and Europe.
Before establishing Scruffy Dog, Joe Bright became the youngest production designer in the UK to contribute to a significant feature film. His initial freelance projects with leading clients such as Warner Bros., the BBC, and Film4 laid the groundwork for his later achievements in themed entertainment.
In addition to his remarkable portfolio, Bright is acknowledged for his motivating leadership and dedication to fostering creativity among his team of over 180 creatives in four countries in 6 locations. His leadership style has cultivated a collaborative atmosphere at Scruffy Dog, enhancing the innovation and quality for which the company is renowned. Bright’s capacity to lead, create and motivate consistently impacts the future of themed entertainment, establishing him as a significant influencer in the field.