Kirsty Burkill is VP of Marketing for 34 Merlin Entertainments businesses in the North America region including Legoland Discovery Centers, Madame Tussauds Wax Museums, Sea Life Aquariums, Peppa Pig Theme Parks and Peppa Pig World of Play. She has worked for Merlin Entertainments for a decade across three continents, starting out in the UK region before becoming head of marketing for Asia and then VP of marketing for midway in North America.
Burkill specialises in complex business problem-solving and unlocking the next phase of business growth. She describes herself as a culture builder who is obsessed with growing businesses which are playgrounds for rough diamonds to thrive.