Marc Zachary is president of California-based Experiential Advisors, a firm that advises industry-leading theme parks and attraction owners/developers around the world on strategy, guest experience, expansion, market opportunities, licensing, partner management, business development, production, live shows, operations, merchandise, food & beverage, events, and more.
From 2020 to 2023, he served as vice president of location-based experiences at the Walt Disney Company. He has over two decades of experience and expertise in theme parks, live shows, film, television, home video, music, mobile, and online. Zachary’s expertise is in identifying and maximising business opportunities, including assessing and developing strategies to capitalise on new technologies.
In his previous role at Disney, his responsibilities included leading worldwide attractions licensing and development, focusing on extensions of the 20th Century and National Geographic brands and franchises at parks, museums, and other venues across the globe. He was also tasked with sourcing businesses to work with and negotiating contracts with them to develop live, interactive entertainment experiences, such as rides, shows, exhibitions, restaurants, shops, family entertainment centres, and AR/VR.
He also worked for Disney Consumer Products and Interactive as VP of business development and operations from 2011 to 2017, before a three-year stint at 20th Century Fox as senior VP of FoxNext Destinations. FoxNext was the virtual reality and theme park unit of 20th Century Fox, established in 2017 prior to Disney’s acquisition of Fox. FoxNext was one of the properties acquired by The Walt Disney Company upon its acquisition of 21st Century Fox, completed in 2019.
Zachary has an MBA from the Stanford University Graduate School of Business and a BA in Psychology and Film from the University of Pennsylvania.