Roberta Perry is a prominent figure in the themed entertainment sector, celebrated for her business development and strategic consulting skills. As the president of Roberta Perry & Associates, she has significantly influenced the international location-based entertainment arena, encompassing theme parks, museums, and other attractions. With more than 25 years of experience in the field, Perry has assisted diverse clients such as Cirque du Soleil, Paramount Studios, and Edwards Technologies in broadening their reach and attaining success through customised business strategies.
She has held key leadership roles throughout her career, including vice president at 20th Century Fox, Fresh Juice Global, and ETI (Edwards Technologies, Inc.). Perry was also a founding member and president of the Themed Entertainment Association (TEA), promoting collaboration and innovation in the industry. Her leadership at the TEA earned her the title “Master of their Craft” in 2020, highlighting her contributions to the field.
Roberta Perry is a passionate advocate for professional growth and effective communication. She empowers individuals by emphasising clear dialogue and continuous learning. As a dedicated member of Toastmasters International, she has honed her public speaking skills and earned the Distinguished Toastmaster title, a recognition achieved by only a few.
Perry’s influence in mentorship extends beyond her professional achievements. She actively mentors and inspires others, sharing her knowledge through speaking engagements at the IAAPA conferences and the Urban Land Institute. She encourages emerging professionals to pursue growth, network, and contribute to their fields by participating in these events. Her efforts demonstrate her belief that fostering communication and mentorship shapes a collaborative future for all industry professionals.
Additionally, she has authored two best-selling books on Amazon that centre around leadership and empowerment.
Perry actively shapes the future of themed entertainment and business development through her work at Roberta Perry & Associates, her engagement in industry organisations, and her dedication to mentorship.