Tim Harrison-Jones is the general manager of Legoland Dubai Resort, a key family destination within Dubai Parks and Resorts in the UAE. He oversees the resort’s strategic, operational, and financial aspects, encompassing the Legoland theme park, Legoland Water Park, and related resort facilities. He is also a divisional director at Merlin Entertainments.
Harrison-Jones brings extensive experience in the theme park and hospitality sectors, concentrating on improving the guest experience, streamlining park operations, and managing team performance to guarantee excellent service. As general manager, he oversees daily activities and executes long-term strategies designed to boost attendance, enhance guest satisfaction, and increase revenue. Considering Dubai’s unique international and multicultural market, Harrison-Jones must adjust his marketing and operational strategies to resonate with a diverse clientele.
Before his role at Legoland Dubai, Tim Harrison-Jones was Merlin’s divisional director for Chessington World of Adventures in the UK, moving to senior divisional director in 2021 to provide strategic, commercial, and operational leadership of Thorpe Park Resort and Chessington World of Adventures Resort. He has also held leadership roles at other Merlin Entertainments properties including Warwick Castle and Alton Towers.
His years of experience in this sector have provided essential perspectives on family-oriented entertainment, exemplary customer service, and innovative guest interaction. This expertise is particularly significant for a resort like Legoland Dubai, where creativity, safety, and family-centred entertainment are paramount.