Una de Boer is chief marketing officer at WhiteWater, a leading waterpark manufacturer. She joined the company in 2015 with an established 20-year career in international B2B marketing. In the last eight years at the company, De Boer has taken the helm of WhiteWater and FlowRider’s marketing and has led the design and execution of the Vantage and Endless Surf brands. Overseeing WhiteWater’s brand portfolio gives De Boer a broad understanding of the market, from water parks, theme parks and surf parks to the software and services that support them.
In addition, De Boer spearheaded WhiteWater’s sustainability strategy, leading its new sustainability department. She has also been an advocate for sustainability within the industry, as well as promoting women in the traditionally male amusements sector. She regularly writes and speaks on both topics.
“As the leader of WhiteWater’s sustainability committee, she spearheaded the company’s sustainability scorecard and a roadmap that addresses environmental challenges in a structured and practical way. This year, Una de Boer is focusing her time on overseeing the company’s work to achieve ISO 14001 certification,” said one nominator.
“She has not only set new standards for WhiteWater but has also inspired other industry players to prioritize environmental stewardship.”
They added: “A strong advocate for diversity, equity, and inclusion, Una has been a powerful voice for women in leadership within the company and beyond.
“Una’s dedication to marketing, sustainability, and inclusivity has not only elevated WhiteWater’s reputation but has also contributed to shaping the future of the attractions industry.”
De Boer wrote for blooloop: “There is an opportunity for your park to be a leader and embrace the inevitable change; it makes both moral and business sense… The topic of sustainability in theme parks and water parks might seem daunting, but it becomes more manageable when you put a plan in place.”