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AttractionBiz opens for projects across Europe

New firm from industry veteran Lars Nielsen offers theming and retail experiences among its services

AttractionBiz opens for projects in Europe
Rebecca Hardy
By Rebecca HardyJul 17, 2024 1 min read
Rebecca Hardy
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
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AttractionBiz Aps, a theming and advisory firm for the leisure industry from Lars Nielsen, is now open for projects throughout Europe.

Nielsen will be available for meetings at IAAPA Expo Europe which is taking place in Amsterdam from 23 to 27 September, and at MAPIC in Cannes from 26 to 28 November.

To find out more or book a meeting, please get in touch via email.

Delivering measurable results

Lars Nielsen

AttractionBiz Lars Nielsen

Nielsen has a wealth of expertise in the attractions sector. He began his career in 2005 in Tivoli's marketing departmentand went on toworkin the Danish attraction and tourism sector for several years.Nielsen thenfelt it was time to "dig deeper into the engine room" and move to the supplier side.

As a result, he joined MK Themed Attractions in 2016 and worked on extensive theming projects for well-known attractions, including LEGOLAND, Liseberg, Europa Park, and Phantasialand. In addition,he has been actively involved in the IAAPA's EMEA committee workfor several years.

While continuing this career, Nielsen founded AttractionBiz in June 2011 to provide training and consulting services to the experience industry. The firm's projects now include sales and project management, experiences for retail centres, theming for playgrounds and amusement parks, and more.

Nielsen says: "My great passion is to make dreams and goals become a reality, while creating experiences beyond all expectations. My positions at attractions and tourism organizations have given me the opportunity to develop and redefine this passion in environments where measurable results were to be delivered within short deadlines."

He adds that the timing is ideal for expanding AttractionBiz's market. "Already within the first few weeks, I have received overwhelming feedback." Recent successful projects include collaborations with the Dutch Monkey Town.

"I am passionate about experiences, play, happy memories and joy," he concludes, "so for me, it is a pleasure to be able to contribute with just that to children and adults throughout Europe."

fec investmentthemed entertainmenttheme park investmentvisitor experiencefec suppliersretail and leisuretheme park design
NewsTheme park
Rebecca Hardy
Rebecca Hardy
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
See Full Bio

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