Visitors to the UK’s biggest zoo can now access information about the zoo’s animals and conservation work and buy fast track admission tickets on their smartphones.
26% of traffic to Chester Zoo’s website originates from mobile devices (excluding tablets) and revenue via the web increased increased by 24% in 2012 compared to the previous year.
The zoo’s website, www.chesterzoo.org, detects when users are browsing from a smartphone and automatically redirects users to the mobile optimised version.
The new mobile website includes a brand new interactive map of the zoo and an online shop, plus easy-to-use navigation as well as supporting multimedia content such as video, audio and integration with social media channels like Facebook and Twitter.
Online Marketing Manager, Simon Hacking, said, “Our new mobile website will provide a richer and more engaging user experience.
“It has been designed with an emphasis on simplicity and offers the kind of practical information that visitors need when they are exploring the zoo, as well as everything they require both prior to and after their visit.
“Users will be able to purchase tickets on the way to the zoo, or even when they arrive, and have a barcoded ticket instantly sent to their phone which can then be used at our fast track entrance to beat the queues.
“With over a quarter of our online traffic now coming through smartphones, the attractions industry is clearly going mobile and we want to be right there at the forefront of all new technologies.”