MBLM’s Brand Intimacy 2017 Report has ranked Disney asthe “Most Intimate Brand” among millennials.
MLBM surveyed 6, 000 consumers and 54, 000 brand evaluations in the U.S., Mexico and UAE with a focus on emotional response to brands.
Disney resonates with this age group because they grew up with the brandCommenting on the results, Mario Natarelli, MBLM’s managing partner, said, “Disney resonates with this age group because they grew up with the brand. It has kept up with their changing interests and now includes popular franchises like Star Wars and Marvel. Disney is also a mainstay for young families.” He also noted a “prevailing mood of escapism and the need for respite."
Disney Ranked “Most Intimate Brand” Among Millennials - The Walt Disney Company
Rachel Read
Rachel is co-founder and strategic director at blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has certificates in Sustainability Leadership and Corporate Responsibility from London Business School, and Sustainable Marketing, Media and Creative from Cambridge University's Institute for Sustainability Leadership (CISL). Rachel oversees our news, events and sustainability.
