Wall Street firm BTIG Research suggest that rather than using cash surpluses to buy back stock, Disney should be making some strategic investments, namely Twitter and Spotify.
Investopia reports that BTIG Research propose a number of acquisition targets that would strengthen Disney's hand going forward.Twitter could be a useful addition toreinvent ESPN’s SportsCenter franchise. The future of sports news is online and Twitter could be an ideal platform, since it already plays host to discussions on sports topics.
Spotify
Acquiring Spotify would give Disney instant access to more than 50 million paying subscribers who use mobile devices to listen to music.Twitter and Spotify combined would give Disney access to a huge marketplace and a wealth of consumer data.
Electronic Arts andActivision Blizzard Inc.
Other ideas for a shopping spree include gaming companies Electronic Arts and Activision Blizzard. Either one of these companies would give Disney a market leading position and another channel toreach consumers.Entrepreneurs: Business Pioneers on the Frontier of Innovation
Rachel Read
Rachel is co-founder and strategic director at blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has certificates in Sustainability Leadership and Corporate Responsibility from London Business School, and Sustainable Marketing, Media and Creative from Cambridge University's Institute for Sustainability Leadership (CISL). Rachel oversees our news, events and sustainability.
