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Spirit of old Shanghai comes alive at Dream Bund theme park, designed by Legacy Entertainment

Broadway Hotel at Dream Bund theme park, Legacy Entertainment

Dream Bund movie studio and theme park, the latest Chinese project designed by Legacy Entertainment, enjoyed its grand opening on Saturday, August 17. Celebrating colonial era Shanghai, the park is located in Hengdian, Zhejiang Province.

Known as China’s “city of film and television”, Hengdian is home to the world’s largest dedicated filming site. It boasts full-scale sets recreating over a dozen iconic Chinese locales, plus several amusement rides. At Dream Bund, that now includes a replica of Shanghai’s famous waterfront district during the first half of the 20th Century. (Today the Bund sits on the opposite side of the water to the futuristic skyline of Pudong).

The new 280,000 square metre project has been designed to operate as a theme park and filming location side by side. It was built in response to the huge, global demand by filmmakers to shoot along the Shanghai Bund, but the obvious practical considerations of doing so. As many as 20 film and TV productions can now be shot over any given time at Dream Bund.

Working studios, theme park attractions and a hotel

Tourists and film fans, meanwhile, can check out attractions such as a signature Trolley Tour, historical museum and Broadway Hotel. The latter, as pictured above, is modelled on Shanghai’s iconic Broadway Mansions building.

Further theme park attractions will be rolled out in phases over the coming year, along with additional sets of Shanghai landmarks. This will include replicas of Nanjing Road, the Paramount Theater and a Hutong neighbourhood.

Dream Bund theme park overview, Legacy Entertainment

Legacy Entertainment designed and masterplanned the sprawling park/studio development for client Hengdian World Studios. This follows the Hollywood firm’s earlier Chinese showpiece projects including the Galaxy Macau and Studio City Macau casino resorts, Shanghai Haichang Ocean Park and Harbin’s Kingdom of Poseidon.

“Capturing the inherent beauty and romance of Shanghai’s yesteryear was the easy part for us [at Dream Bund],” says Legacy’s partner and chief operating officer, Barry Kemper. “Balancing the operational demands of both a movie studio and a theme park, each complex in and of itself, was not. We sincerely enjoyed our collaboration with Hengdian World Studios. They are not only one of China’s best tourism operators, but their attention to detail is second to none in the market.”

A one-stop filming location

Founded in 1996, Hengdian World Studios is located 315km south of Shanghai in the city of Dongyang. The new Shanghai sets join a growing list of filming locations including replica streets from Guangzhou and Hong Kong, the Ming and Qing Palatial Gardens, Qin Palace and Jiangnan Water Town.

In addition to this and its other work in China, Legacy Entertainment was the designer of the recently announced Pacific Rim: Shatterdome Strike attraction in Indonesia.

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Owen Ralph

Owen Ralph

As a Lead Features Writer for blooloop, Owen brings with him two decades of experience covering the amusement and attractions industry for trade publications, including World’s Fair, Coinslot International, Kirmes & Park Revue and Park World, where he spent 15 years as Editor. He is currently a member of the IAAPA EMEA Education Subcommittee.

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