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Dubai Parks and Resorts Signs Deals to Promote Destination Worldwide

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Dubai Parks and Resorts has signed partnership agreements with leading marketing companies around the globe in a bid to attract 6.7 million visits in 2017.

The new deals are intended to raise awareness worldwide of the destination’s three theme parks – motiongate™ Dubai, Bollywood Parks™ Dubai and LEGOLAND® Dubai.

“We are extremely excited to announce our new strategic partnerships, which are set to spread the message of ‘Experience Amazing’ across many of our core target markets, ” commented Julien Munoz, VP Sales at Dubai Parks and Resorts.

“The next few years represent an important era of growth for the region’s theme park industry, as we play a key part in the Tourism Vision 2020 through the development of this landmark attraction.”

The number of tourists to Dubai from Western Europe is steadily growing – 3 million visited in 2015 – a rise of 6.1 percent from figures in 2014 according to DTCM. With this in mind, Dubai Parks and Resorts is partnering the UK’s Advantage Management Group and Germany’s Lobster Experience.

Further deals will also ensure the region’s largest integrated theme park destination will be marketed across GCC, Russia, China, West Africa, Europe and India.

The AED 10.5 billion development, occupying 25 million ft², is slated to open in October 2016.

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