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Falcon’s Creative Group Welcomes Industry Veteran Mike Wallace as Creative Director

mike wallace

Falcon’s Creative Group, the Orlando-based creative services firm specializing in the design and production of themed experiences, is pleased to announce the addition of industry veteran Mike Wallace as its new creative director.

In his role at Falcon’s Creative Group, Wallace will be responsible for leading and overseeing the company’s creative team. This consists of an experienced, interdisciplinary group of designers, animators, writers and architects. They represent decades of experience in every facet of themed environmental concept, design and construction.

Mike Wallace, “an ideal choice”

Prior to joining Falcon’s Creative Group, Wallace spent nearly 10 years at Universal Creative. This is the design and engineering group within Universal Parks and Resorts. There he worked as an architectural designer, facility design manager, resort master planner, and field art director. he worked on some of the theme park’s most impactful projects.

“Mike’s architectural background and field experience make him an ideal choice to lead a group of artists and designers who are imagining concepts that will translate to real-world creations,” said Cecil D. Magpuri, president and chief creative officer at Falcon’s Creative Group. “The relationship between the creative team and the architects and engineers who transform creative ideas into reality is crucial for a project’s success. So having someone with Mike’s expertise on both sides of the development process is extremely valuable to our team. We are thrilled to have him.”

From Diagon Alley to Times Square

Some of Wallace’s most significant professional accomplishments include working as the facilities design manager on Universal Studios’ “The Wizarding World of Harry Potter: Diagon Alley”, as well as the resort group’s most recent project, “Universal’s Volcano Bay: Water Theme Park.”

“What attracted me to Falcon’s Creative Group was the opportunity to creatively influence so many of our clients’ projects in ways that are impactful to the overall story and design of an attraction,” said Wallace. “I have always been passionate about the creative aspects of themed entertainment. So it is an incredible opportunity for me to work with a company that is so heavily involved both the conceptual and production sides of its projects.

Wallace’s first project at Falcon’s Creative Group is overseeing the design of the upcoming National Geographic Encounter: Ocean Odyssey experience. This new attraction will be in New York City’s Times Square.


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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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