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IAAPA Asian Attractions Expo to Offer Comprehensive Education Program


IAAPA to Offer Comprehensive and Diverse Education Conference at Asian Attractions Expo 2013, 4-7 June, in Singapore

Related:  Hong Kong: IAAPA’s Asian Attractions Expo Reaches New Heights/ Theme Parks & Attractions: Euro Attractions Show (EAS) 2013, Paris, France 18 – 20 September

The International Association of Amusement Parks and Attractions’ (IAAPA) Asian Attractions Expo (AAE) 2013 will feature a robust education conference from 4-7 June at the Sands Expo and Convention Center at Marina Bay Sands in Singapore. The education program includes presentations by attractions industry leaders such as Chief Executive of Ocean Park Corp. TomIAAPA Asian Attractions Expo to Offer Comprehensive Education Program Mehrmann, discussions on hot topics, the multi-day IAAPA Institute for Attractions Managers, and a daylong IAAPA Safety Institute. The trade show floor will be open 5-7 June and more than 5, 000 industry professionals expected are to participate in the event.

“Asian Attractions Expo 2013 offers a great education program for attractions industry professionals of all types, ” said IAAPA President and CEO Paul Noland. “AAE 2013 participants will learn best practices from industry experts from around the world on how to produce safe, engaging, successful and memorable guest experiences.”

New Educational Offerings

New core education sessions offered this year will include programs on making a facility appealing to families, maximizing traveling exhibits, building long-term supplier partnerships, what’s new in Asia for 2013, understanding social media from both the attraction’s and guests’ perspective, and creating and maintaining an impactful corporate social responsibility program. A session on employee engagement will showcase ways to increase customer satisfaction and company success. These sessions are included with the cost of registration.

AAE attendees can also purchase a ticket to the AAE 2013 Leadership Breakfast featuring Tom Mehrmann, CEO of Ocean Park Hong Kong. Mehrmann will provide thought-provoking insights on leadership and discuss the traits and core values he draws upon to produce successful projects, inspire productive teams, and manage profitable attractions.

IAAPA Institutes

The two-and-a-half-day IAAPA Institute for Attractions Managers, which will take place 2-4 June, offers attendees the ability to deepen their understanding of how the attractions industry operates across five core discipline areas: finance, revenue operations, safety, marketing, and human resources. The Institute for Attractions Managers faculty comes from companies in Asia, Australia, and the United States. The event requires separate registration, which includes access to AAE 2013. Cost to attend is $699. IAAPA-members save $200 and pay $499 to attend. Additional program details are available at

The full-day IAAPA Safety Institute will take place 4 June and provide participants with an overview of current ASTM International industry safety standards and a renewed understanding of the importance of safety operations in the industry.

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