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Martin & Vleminckx reveals new brand identity

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Martin & Vleminckx MV Rides logo

New MV Rides brand, updated logo, and website reflect the firm’s innovative products and commitment to exceeding client expectations

Martin & Vleminckx, a leader in the design, manufacture, fabrication, and installation of thrilling attractions, has revealed an updated brand identity, with a new logo and upgraded website.

The new logo reflects more than simply an aesthetic update. It represents a history of accomplishments and a commitment to future excellence, based on the firm’s guiding principles of sustained quality, customer-centricity, and the provision of exhilarating ride attractions for the sector. 

Introducing MV Rides

The company has revealed the new MV Rides brand, which is a simplified identity with a modern logo. The logo depicts the letter M in a fun roller coaster form, while the letter V integrates a tick to represent the company’s achievement in providing attractions to the industry. This tick, a simple yet significant part of the logo, represents client approval and reflects the firm’s unwavering commitment to meeting and exceeding client requirements.

The updated website further demonstrates this commitment. Built on Martin & Vleminckx’s knowledge and considerable experience, it features an intuitive interface, smooth navigation, and detailed product information.

Nathan Jones, president of Martin & Vleminckx, says: “We are thrilled to unveil our new corporate image to the industry. We firmly believe our new logo and branding embody our innovative products, while our revamped website offers visitors a seamless, and efficient browsing experience. More importantly, these enhancements represent our commitment to fostering lasting connections with a global audience.”

The firm will be exhibiting at IAAPA Expo Europe 2023, which is taking place 25-28 September in Vienna, Austria. Delegates can meet representatives from Martin & Vleminckx at booth A-2028.

Martin & Vleminckx recently celebrated the fifth anniversary of the Jungle Trailblazer Nanning. This wooden roller coaster is located in Fantawild Asian Legend Park in Nanning, China. The park has 10 areas which are themed on the member countries of ASEAN (The Association of Southeast Asian Nations), offering visitors a rich cultural experience.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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