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Picsolve snaps up US market leader Freeze Frame

Picsolve extends Merlin partnership to provide content capture solutions at Little BIG City Berlin

Leading digital content creation and distribution partner for the attractions industry, Picsolve, has bought US market leader, Freeze Frame.

The Freeze Frame acquisition instantly increases Picsolve’s US reach by 50% and continues the company’s rapid global expansion. The past two years have seen the UK company’s revenue grow by an unprecedented 30%.

23 key visitor destinations operating photography-led consumer experiences in North America will now fall under the Picsolve umbrella. These include One World Observatory at One World Trade Centre, Central Park Zoo, three presidential libraries and seven Macy’s department stores. The company was already making significant inroads into the US market with clients including the Kennedy Space Center Visitor Complex.

Elsewhere, recent signings include Busan Air Cruise in South Korea and Little Big City Berlin in Germany.

Clients now benefit from Freeze Frame innovations

The acquisition means that Picsolve clients can now benefit from Freeze Frame’s patented green screen high-definition video Experience Wall – which offers customers an immersive and seamless image capture experience.

“Freeze Frame has a long history of technological innovation, performance and continuous customer experience improvement within the digital imaging and content capture market,” reports David Hockley, Interim CEO, Picsolve. “This acquisition marks the next step in Picsolve’s expansion and growth within the US, allowing us to build ground-breaking partnerships across the country in an exciting variety of sectors.”

Freeze Frame’s Clifford David has been tasked with overseeing the integration of both companies. In his new role as President of Picsolve for North America, Clifford will focus on strengthening an ‘already exceptional management team’ with further unrivalled industry expertise.

“Picsolve has a legacy of building mutually beneficial partnerships that give world-class destinations that ‘must have’ ingredient to drive revenue and loyalty with visitors,” adds David.

“This is a perfect fit for the company I founded in 1982 and there are many lessons we can learn from each other.”

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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