Qiddiya City in Saudi Arabia has launched a destination marketing and management organisation to engage with global trade partners, businesses and investors.
Qiddiya City is the Qiddiya giga-project’s destination for entertainment, sports, and culture. The new organisation’s primary focus is to promote and manage Qiddiya City.
It will position the destination as a world-class hub for entertainment, sports and culture, and as a place to live, work and invest.
“This launch underscores our commitment to working hand-in-hand with the trade to develop a world-class destination,” said Abdullah Aldawood, managing director of Qiddiya Investment Company.
“As one of Saudi Arabia’s pivotal giga-projects, Qiddiya City stands at the heart of Vision 2030’s ambitions for a vibrant society, a thriving economy and an ambitious nation.
“We expect Qiddiya City to welcome millions of visitors per year and be a home for half a million people, in addition to creating hundreds of thousands of jobs and pathways for a host of new careers.”
As the world’s first purpose-built city for play, Qiddiya City will house more than 400 tourist attractions and experiences, including the Aquarabia water park, Six Flags Qiddiya City, the world’s first Dragon Ball theme park, and a gaming and esports district.
Trade professionals are encouraged to get in touch with the ‘Play Qiddiya City’ organisation to explore partnership opportunities. Partners will be actively involved in shaping the site.
Potential partners encouraged to reach out
“At Play Qiddiya City… we are positioning Qiddiya City as a destination where travellers can discover, engage and grow with others through immersive, interactive and adventure-filled experiences,” said Ross McAuley, the organisation’s director general.
“The shift in the travel industry is undeniable. People no longer want to travel for the sake of ticking destinations off a list – travellers are seeking new experiences that push for more, especially in the genres of active vacations or major live events.
“We have seen the global development of this fast-growing sector as people are travelling for concerts, sports competitions and festivals.
“We are creating a destination which has the foundations to take the visitor experience to a different level, in a way which has never been done before.”
Images courtesy of Qiddiya
