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RWS Entertainment to provide creative & production services for IAAPA Expo 2021

IAAPA Expo 2019

RWS Entertainment Group (RWS), a creator of award-winning custom entertainment, live events and branded experiences, has announced that it will be providing full creative and production services for IAAPA Expo 2021, which takes place in Orlando from 15 – 19 November.

This will include scripting and staging, music, media, lighting design and installation. Over the course of the four-day event, attendees will enjoy a range of educational programming as well as receptions, keynote presentations, the awards reception and several special events.

Production services & the RWS Fun Crew

“We are thrilled to be partnering with IAAPA to produce the global attractions industry’s premier event,” says RWS founder and CEO, Ryan Stana. “RWS Entertainment Group has been active in the international attractions industry for years, attending the annual IAAPA Expo conference and tradeshow and supporting our clients and partners.

“Delivering world-class production services for this year’s Expo is particularly exciting for RWS as we expand globally, recently having opened a second headquarters in London, and prepare for the biggest expansion in our company’s history.”

Delegates will also be treated to the international debut of the RWS Fun Crew: Staffing Reimagined. Hospitality-minded RWS Fun Crew members have been perfecting their front-pf-house skills in order to boost guest engagement and satisfaction at theme parks, zoos, resorts and more.

The RWS Fun Crew is ready for a year-round rollout across the country. During the show, they will put staffing at the forefront, greeting IAAPA Expo attendees and showing the power of creating an emotional souvenir for visitors.

“Adding the RWS Fun Crew to our team at Expo this year is very exciting,” says John Hallenbeck, vice president and executive director, IAAPA North America. “The attractions industry has experienced a strong rebound in 2021 we are ready to bring industry professionals together for this year’s event so we can focus on moving forward.”

The company has scheduled a press conference during the event, on Tuesday 16 November at 2.40 pm on booth #3040.

Earlier this year, RWS also announced the launch of new leased experiences featuring iconic licensed characters. This includes Peanuts at Play, Rudolph the Red-Nosed Reindeer, Dino Don, and BRICKLIVE.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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