RWS Entertainment Group (RWS), a creator of award-winning custom entertainment, live events and branded experiences, announces the launch of new leased experiences featuring iconic licensed characters. The company expands its range with scalable, budget-friendly options for brand interaction and activation.
Featured favorite characters
RWS Leased Experiences brand activation partners and experiences include: Peanuts at Play, Rudolph the Red-Nosed Reindeer, Dino Don, and BRICKLIVE.
Peanuts at Play celebrates the seventieth anniversary of classic cartoons about Charlie Brown, Snoopy, and the Peanuts gang. Because it’s intended for outdoor installation, guests enter the “backyard” experience through Snoopy’s doghouse.
Holiday favorite Rudolph the Red-Nosed Reindeer helps RWS create an engaging and immersive experience that features games. Supporting characters from the film also appear, including Sam the Snowman, Yukon Cornelius, the Abominable Snow Monster, and Santa Claus.
Dino Don creates and showcases the world’s only full-sized, scientifically accurate animatronic dinosaurs, often placed in behavioral scenes. In this experience, history contrasts with fantasy when visitors get to meet mythical dragons in the same space.
RWS partners with UK-based BRICKLIVE to bring an entirely new leased experience to the US. Bricklive’s oversized brick sculptures are popular photo-ops and the interactive experience encourages learning and play for all ages.
Scalable, staffed solution
“Many times, licensing fees are cost prohibitive for smaller attractions and museums,” RWS Founder and CEO Ryan Stana says. “Our new Leased Experiences allow virtually any venue to add the power of an iconic brand to their marketing campaigns and guest experience.”
This is because “RWS handles everything from design and installation to staffing and guest interaction.” Then, beyond trained staff, integrations include food, beverage and retail offerings.
According to Stana, the flexible model maximizes ROI by creating a 360-degree, marketable attraction, without requiring more from the customer. “Other companies design and install exhibits then leave,” he says. “But, with RWS Leased Experiences, we are a partner every step of the way.”
Recently, RWS Entertainment Group signed a new contract with Hershey Entertainment & Resorts to manage live entertainment at the Hersheypark amusement park.