ZIERER, a leading manufacturer of family-friendly amusement rides, has named Jimmy Dagley as sales representative for the USA and Canada, demonstrating the company's continued investment in customer support and long-term growth in the North American attractions market.
With a strong background in engineering, project management, and themed entertainment, Dagley will further expand customer relationships and business opportunities throughout the region.
His appointment demonstrates the company's focus on this market, providing customers in the USA and Canada with dedicated support from an experienced industry professional.
Martin Weichselgartner, CEO, ZIERER Karussell- und Spezialmaschinenbau GmbH & Co.KG, says: "North America remains a strategically important market for ZIERER and the appointment of Jimmy further strengthens our commitment to providing local support and building long-term customer relationships throughout the region.
"His industry experience and reputation make him a valuable addition to our ZIERER Team."
Dagley will represent ZIERER at IAAPA Expo Orlando 2026, and will be officially introduced to customers, partners, and industry colleagues at booth #S4621.
See also: IAAPA Expo 2026: the innovations, ideas and experiences to watch
Unique perspective
Based in Fort Worth, Texas, Dagley is a mechanical engineer with extensive experience in the attractions sector.
Prior to joining ZIERER, he served as ride and show engineering manager at Universal Creative and held positions with Universal Creative in Osaka, Japan, where he contributed to significant international projects and gained valuable experience working within international teams and complex attraction developments.
He also previously worked for Holovis, a leading experience designer, further enhancing his understanding of project delivery and client requirements across the themed entertainment industry.
Dagley brings a distinctive mix of technical expertise, project management experience and an established network to ZIERER. This background enables him to understand the needs of park operators, developers, and consultants while effectively representing the ride manufacturer's capabilities and innovations.
This appointment represents another step in ZIERER's continued international growth strategy and highlights the company's commitment to investing in local customer support across North America.
Earlier this year, ZIERER marked the launch of its new Force 360 Coaster with the inaugural installation, the Kikker8baan, at Duinrell in the Netherlands.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
