IAAPA Expo 2026 will bring the global attractions industry together in Orlando, Florida, as thousands of professionals gather to explore the latest developments in rides, attractions, technology, guest experiences, and operations.
This year's event takes place from 16 - 20 November, with the show floor open from 17 - 20 November.
With a packed show floor, a wide-ranging programme of education sessions and plenty of opportunities to connect with industry peers, deciding where to focus your time can be a challenge.
From new products and emerging technologies to innovative solutions and conversations shaping the sector's future, there is plenty to discover.

To help visitors make the most of their time at the event, blooloop rounds up some of the highlights not to miss at IAAPA Expo 2026.
Highlights from the educational programme
Monday 16 November
EDUSessions begin on Monday, with a packed schedule over the following days. Highlights from the first morning of the conference include Fandom Meets Mission: Igniting Audiences through IP Partnerships.
In this session, John Corcoran, Ripley's Believe It or Not!; Abby Bysshe, The Franklin Institute; Jennifer Holland, The Children’s Museum of Indianapolis; and Julie Moskalyk, Supply + Demand Studio, will look at how institutions can build IP partnerships that strengthen their mission.

At the same time, Speaking for the Trees: Forging Conservation Through Connection will feature Glenn Sturgis, Adirondack Studios; Nathan Adkisson, Local Projects; and Andi Kornak, Cleveland Metroparks Zoo. They will present Cleveland Metroparks Zoo's new Connected Forest exhibit
Later, DEEP STORY: The Secrets of Transformational Story Making will feature insights from Bob Weis, ex-Walt Disney Imagineering and Bob Rogers, BRC Imagination Arts.
Eric Welch, The Franklin Institute; Emily Rhinehart, NeoPangea; and Erika Kiessner, GSM Studios, will speak in Museums as Open Worlds: Learning From Game Design for Interactive Exhibitions, sharing case studies where elements of video game design have been used to build immersive museum environments.
Pursuing passions, measuring impacts
Kicking off the afternoon, Pursue Your Passions Workshop: Building Your Professional Community will feature Bella Cortier, Universal Creative; Dave Hall, CONDUCTR; Asher Raymond, Wild Adventures Theme Park; and Megan Gannon, Falcon's Beyond.
This interactive workshop aims to help students, young professionals, and newcomers to the attractions industry build their careers through meaningful connections.
In Rediscovering the Lost Art of Ride Efficiency, Erik Beard, International Ride Training, explores the key factors affecting ride efficiency, global industry trends and practical, cost-effective strategies to improve operational performance, safety, staff morale and profitability.

Ryan Fitzgerald, RWS Global, will speak in Behind the Curtain: Cruise Entertainment 101, introducing the world of cruise entertainment and exploring the people, creative teams, and live experiences that shape the onboard guest experience from embarkation to disembarkation.
Measuring What Matters: Turning Quick Win Sustainability Initiatives into Lasting Impact includes insights from Mike Papini, Global Energy Solutions Group; David Detling, The Attractions Group; and Mel McGowan and Marie Rayner, Storyland Studios.
This reflective workshop will challenge attractions professionals to assess the lasting impact of their decisions, reconsider how they define success and explore whether their actions create meaningful, positive change.
In Star Power: Personalized Experiences Created with Tech, Bruce Spero and Kirsten Holme, Trivium Interactive; Trent Oliver and Judith Zissman, Blue Telescope; and Shawn McCoy, Imagine, will explore how emerging interactive technologies can give visitors greater agency to personalise and shape their experiences.
Finally, Shawn McCoy and TAIT's Cynthia Sharpe will once again present Emerging Trends, Techniques and Technologies in Experiential Design, their yearly roundup of how emerging technologies and fresh storytelling approaches are creating memorable guest experiences.
Tuesday 17 November
On Tuesday morning, Are We Over-Gamifying Attractions? Finding the Line Between Engagement and Overload will feature Glenn Davidson, Miral; Ashley Wagner, Supercell; and Peter Cliff and Jos Van Der Steen, CONDUCTR. They will examine how gamification can enhance attractions, while also exploring the risks of overusing technology.
Meanwhile, No Guts, No Glory - How Creative Leaders Rethink Success in a Changing Experience Industry will see Jason McManus, Pop Mart; Jeff Voris, Meow Wolf; and Jason Ramsburg, Universal Beijing Resort engaging in a debate-style discussion exploring the factors behind successful and unsuccessful projects.

In Turning Good Intentions into Smarter Project Decisions, Nancy Patterson, OpenAire; Jason Stonesifer, Universal Destinations and Experiences; Frank Wilburn, Kansas City Zoo & Aquarium; Tony Lam, WhiteWater; and Corey Romberg, Walt Disney World, will share how to balance scope, budgets and schedules with environmental and social sustainability priorities.
Later in the morning, David Bromilow of Mobaro will present Avoiding the Pitfalls of AI-Generated SOPs, examining the risks of using AI-generated and templated SOPs in attractions.
Storytelling in the Dark: How Narrative Makes Scares Stronger features Jared Wells of RWS Global, looking at how concise storytelling, environmental details and character performances can deepen immersion in haunted attractions.
Animatronics, accessibility, and audience engagement
Wednesday afternoon sees several interesting Solution Spotlight sessions, including Dynamic Creatures – Characters That Connect: Going Beyond Animatronics to Create the Next Generation of Guest Experiences, presented by Marc Theerman.
Other Solution Spotlights not to miss are Gateway Ticketing Systems, Inc. – Find the $1M Blind Spot in your Ticketing System with Chad Wallace, and Disguise Systems - Next-Gen Immersion: Driving Real-Time Visuals and Seamless Operations for Location-Based Attractions with Pablo Molina and Jonathan Bremner.
In A Founder’s Perspective on Inclusion and Accessibility within the Amusement Industry, Geoff Chutter, WhiteWater; Gordon Hartman, Morgan's; Vince Kadlubek, Meow Wolf; Antonio Zamperla, Zamperla; and Enzo Piscopo, Morgan's Inclusion Institute, will discuss putting disability inclusion into practice, why it matters and how the sector can continue to improve.

Framestore's Jason and Gavin Fox will speak in We Made a Time Machine in our Garage: Creative Principles for Attractions, talking about how DIY creativity, experimentation and a passion for making can inform the design of world-class attractions
Later, The Great Belonging: Creating an Environment Where Everyone Has a Place will see Nathan Caldwell, Empowering Kindness; Frank James Jr., International Ride Training; and Matt Heller, Performance Optimist Consulting discussing how attractions leaders can foster a culture of belonging, develop and engage their teams, reduce exclusion and build stronger workforces.
Wednesday 18 November
Wednesday sees more back-to-back sessions. Highlights include Booked by Humans: Modern Traveler Behavior & AI Realities, with Arianna Blackwell, Gatemaster Technology; Kimberly Welch, Welcome Hub; and Ben Adler, accesso. They will show how AI, travel advisors and self-planning travellers are changing trip planning and booking behaviour.
In Designing the Next Decade at Sea, Alex Tavernini, Norwegian Cruise Line; Miro Gronau, Wiegand.Waterrides; Stuart Edgington, Holovis; and Peter Cliff and Jos Van Der Steen, CONDUCTR, looking at how creative innovation, emerging technology and collaborative partnerships in the cruise sector can create memorable guest experiences.
Jacob Giacobbi and Francois Tremblay, Kool Replay, will speak in Monetizing Memories: From On-Site Video Sales to Viral Social Media Reach, exploring ways that attractions can capture and monetise authentic guest videos to generate on-site sales, increase reach, build brand awareness and unlock additional revenue.

Barriers to Breakthroughs: Accessibility Improves Efficiency and Experience features Catie Christner, Great Wolf Resorts; Meredith Tekin, IBCCES; Julie Kline, Aquatic Development Group; and Danielle Trombetta, Splish Splash, focussing on how to embed accessibility and neurodiversity awareness into everyday operations.
There are also more Solution Spotlights on Wednesday, including Beyond Show Control with TAIT – Building Environments that Sense, React, and Adapt with Jim Shumway and Chris Wessels, and accesso – From Insight to Action: How AI and Connected Data Are Changing Attraction Operations with Angie Judge.
Attendees can also catch the Solution Spotlights DOF Robotics – Technology Experience Centers: How Technology Is Changing Amusement - Mustafa Mertcan and Bakit Baydaliev, and Brogent Technologies Inc. – Building Climate-Resilient Attractions: How Media-Based Experiences Deliver in Any Weather with Stefan Rothaug.
Social gaming, micro-entertainment, and Disney legends
The Icon Character: Creating Monsters Guests Come Back For will be presented by Amy Kole, RWS Global, who will examine how haunted attractions can create distinctive, memorable characters and use them to strengthen brand identity, engage guests, and generate marketing opportunities.
In Beyond the Blueprint: How New Typologies Are Redefining Attractions, Mel McGowan, Storyland Studios, will speak about how new attraction categories emerge, using a real-world development project to examine the creative, strategic and operational challenges of bringing unconventional concepts to life.
The 10-Minute Show: Adding Micro-Entertainment to Your Haunt Night will include insights from Robbie Eicher, RWS Global, on how short-form entertainment can enhance the haunted attraction guest journey, transforming queues and public spaces into engaging experiences.
David Wirtgen, Moment Factory, will present Competitive Social Gaming: Transforming Spaces into High-Engagement, Revenue-Driving Attractions, exploring how competitive social gaming can transform underused spaces into interactive, technology-driven attractions.

Later in the afternoon, the Legends Panel returns, and this year, hosted as usual by Bob Rogers, it will focus on Disney legends, with Leslie Iwerks, Joe Rohde, and Bob Weis.
In MENA Unfiltered: Beyond the Hype, attendees will hear from Fahad Al Obailan, BAAN Holding; Tim Mow, independent advisor; Mohamed Attia; Ground Control Entertainment; and Glenn Davidson, Miral, moderated by LDP's Michael Collins.
They’ll explore how operators respond to changing consumer behaviour, manage uncertainty, adapt operations and find growth opportunities while staying relevant and competitive.
Other highlights from Wednesday afternoon include Minds of All Kinds: Building Neuro-Affirming Staff Systems with Sarah Cole, Glazer Children's Museum; Samantha Cintron, Miami Children's Museum; Nicola Rossini, Riding Chaos, LLC; and Ilana Kirschbaum, AOA.
They will discuss how to better support neurodivergent employees through inclusive workplace design, co-regulation and more effective performance evaluation, improving staff wellbeing, belonging and organisational resilience.
In Emotional Connection: Experiential Retail's True Point of Difference, Larry Gilbert, Event Network, will speak on how story-led, experiential retail can become an integral part of the guest experience.
Thursday 19 November
Solution Spotlights continue on Thursday, such as Storyland Studios, Inc. – The "Tomorrowland" of Global Experiences & Attractions with Mel McGowan, and Christie Digital Systems – Best practices for successful projection mapping with Ernest Bakenie and Joe Graziano.
Meanwhile, key EDUSessions include The Illusion of Life: From Digital to Physical Animation at Disney Parks with Pasqual Sebastia and Stephen Gregory, Walt Disney Imagineering, and Halloween Reloaded: Creating the Next Decade of Fear with Chad Blakeney, National Geographic and Chris Keith, Six Flags Entertainment Corporation.
From Thrill to Skill in Action-Packed Water Experiences will feature Marena Thompson, American Dream; Christopher Thomas, Aquarabia Qiddiya City; Hannah de Bie, Sub Sea Systems, Inc.; Sarah Stone, Union Aqua Parks; and Julie Kline, Aquatic Development Group.

Together, they will look at how water parks can diversify beyond traditional slides by integrating immersive, interactive and skill-based attractions to increase attendance, guest spending, and dwell time while strengthening competitiveness.
Kathleen LaClair, Leisure Development Partners; Dan Janes; Lara Chartier, Royal Caribbean Cruise Lines; Ashley Edelbrock, PGAV Destinations; and Jean-François Larouche, Moment Factory, will speak in n Planning for Destinations in the Age of AI.
In this session, they will examine how AI is shaping travel discovery and destination design, and whether its reliance on existing patterns risks creating increasingly similar experiences, with strategies for preserving authenticity, originality, and human creativity.
Finally, in Entertainment Ecosystems: What Attractions Can Learn from Cruise, Craig Laurie, RWS Global; Katie Proctor, Katie Proctor Enterprises; and Bruce Livingstone, Disney Destinations, will discuss how cruise operators create continuous, varied entertainment across the guest journey and adapt to audiences and operational demands.
Meet the exhibitors
Alterface booth #S646
Alterface, a leader in interactive technology, is celebrating 25 years of creating memorable interactive experiences. At IAAPA Expo in Orlando, it will spotlight a system designed to make guest interactions more precise, intuitive and immersive.
With ultra-low latency of just 30 milliseconds and high-precision tracking, the system responds instantly to guests’ actions. Beyond traditional hit-based gameplay, this technology opens the door to new forms of interaction, expanding the possibilities for interactive storytelling.

A recent showcase is Phantom Theater: Opening Nightmare at Kings Island, designed and manufactured by Sally Dark Rides. Alterface’s new-generation technology makes the flashlight-based gameplay feel natural and immediate, allowing guests to interact with the haunted environment as if they were really shining a light into it.
The technology is also supported by operator-focused tools. The Gunbox, a portable tool for maintenance technicians, lets teams check and control the system and supports troubleshooting, simplifying day-to-day technical interventions.
Attendees can meet Stephane Battaille, CEO; Mattheis Carley, partnerships director; Laurence Beckers, creative director; Brice Ishallal, head of software; and Giulia Florian, marketing and comms manager. Meetings can be arranged via email.
Attractions.io - booth #W1247
Attractions.io, a leading creator of mobile visitor apps, is exhibiting its biggest platform update to date.
Go, its new fully branded guest app, brings wayfinding, day planning, live updates, 3D maps and mobile ordering into one place, with a recommendation engine that finds the next-best moment for every guest.
An integrated app suggests nearby attractions, routes, dining, and presents useful information
Additionally, Layrs, MapLayr, and GXLayr add mapping and feedback insights to any app, all connected to the systems venues already run. The company's solutions are built only for attractions and currently used by 200+ venues, including Six Flags, Chester Zoo and Columbus Zoo.
Mark Locker, founder & CEO; Peter O'Dare, VP of product; Jacob Thompson, VP of success; and Mark Haworth, interim head of marketing, will all be present, and meetings can be booked here.
Locker and O’Dare recently spoke to blooloop, sharing their insights on how AI can support the in-visit experience.
Avius - booth #S1200
Avius, a provider of real-time customer experience solutions, will showcase its newly developed feature, Avuis AI Analysis, which turns customer feedback into clear, actionable insight.
This brings together scattered, unstructured comments and organises them into easy-to-understand themes, sentiment and priorities. It highlights what’s working, where operational gaps exist and what to tackle first.

Teams get data-backed guidance so they can act on feedback with confidence, improve customer experience and deliver measurable results.
Avius has partnered with IAAPA for the past five years, enabling the association to collect real-time feedback immediately after educational sessions at its trade events. Other recent clients include Whipsnade Zoo.
Ben Story will be in attendance and is available for meetings.
blooloop - booth #W3001
Team blooloop will be on the show floor and will also cover announcements and EDUSessions throughout the week.
Following last year's 20th anniversary and leadership transition, blooloop has continued to grow with the launch of eight dedicated regional websites, bringing the world's most-read platform for visitor attraction professionals to key growth territories worldwide.

blooloop was recently named a Top 10 UK news platform for AI search visibility by Muck Rack, ranking alongside media titles like The Guardian and the Financial Times as a primary trust signal for global AI models.
This year's blooloop 50 Theme Park Influencers will also be announced during the blooloop party on Tuesday evening.
Attendees can stop by the booth anytime, or arrange a meeting by email.
Blue Motion Games - booth #S1209
Blue Motion Games, a developer of motion-based arcade attractions for family entertainment centres, amusement venues, and other location-based entertainment destinations, will exhibit at the booth of distributor AVS Companies.
The team will share recent projects, including the release of John Wick: Continental Pursuit earlier this year in collaboration with Lionsgate. This two-player motion shooter follows John Wick as he takes on a contract across New York, Miami, and Guanajuato. Players sit side by side in 3DOF motion seats and use force-feedback blasters.

Each level includes multiple paths, encouraging players to return for the routes they missed and aim for a higher spot on the leaderboard.
Salim Sabbagha, president and co-founder; Alexander Mercon, vice president and co-founder; and Philip Graham, marketing manager, will be present. Meetings can be booked by email.
Brush Boarding - booth #W1058
BrushBoarding is heading to IAAPA Expo 2026, where visitors can try the activity for themselves on a full-size ramp.
Australian entrepreneur Kyle Dent created BrushBoarding around the idea of making exercise more enjoyable and accessible. Guests get hands-on, learning to ride and improve their technique over time. The competitive element encourages repeat visits, as participants work to stay on the board for longer, master new moves and challenge friends.

More than 210,000 people across five countries have already tried BrushBoarding, as the company continues to expand into international markets. Its latest ramp has travelled from Australia to the US for the show.
To book a demo, attendees can email the team.
Chance Rides - booth #S4826
Chance Rides, a leading amusement ride manufacturer, is inviting visitors to meet the team on the trade show floor to discuss projects, explore its offerings, and share plans for the future.

With social media and online communication offering more opportunities to connect throughout the year, the manufacturer says in-person events still play an important role in building relationships, exchanging ideas, and understanding clients' needs.
The team will also present a new product reveal at IAAPA Expo 2026, on Tuesday 17 November at 10.30 am.
See also: Chance Rides at 65: innovation, experience and the next generation of attractions
Christie
Christie, the global visual and audio technology company, will have a team present at the show and its solutions will be on display at several booths across the floor.
For instance, at the Image Engineering booth, #S1460, a 23,750-lumen Christie DWU2400-JS projector will show Image Engineering’s demo reel and play concert-style visuals, paired with flames, lasers, and lighting for an exciting experience.
Additionally, at the Falcon’s Creative Group booth, #S1555, four 25,300-lumen Christie M 4K25 RGB pure laser projectors will present content on the main curved wall and company logo signage.

In local news, Christie supplied its RGB pure laser projection system to The Dome by Dr. Phillips Charities, a newly refurbished dome theatre at Orlando Science Center, earlier this year.
As detailed above, Ernest Bakenie and Joe Graziano will present a Solution Spotlight session on Thursday 19 November at 1:40 p.m. Whether attendees are experienced in projection mapping or curious to learn more about the art and science of it, they will gain tips on planning, choosing the right tools, and assessing site conditions and projection surfaces.
Meetings can be booked by email.
CONDUCTR - booth #S5869
CONDUCTR, the UK-based innovation studio, will have a dedicated meeting space and host meetings with current and new clients to identify opportunities to create boundary-pushing guest experiences using the latest immersive technology.
This year, the company announced its involvement with Norwegian Cruise Line's private island destination, Great Stirrup Cay, as creative consultants, whilst serving as the media partner for the Wandering River attraction on the island.

It has also just wrapped production on a new immersive 4D cinema experience for Heritage Great Britain, which launches in 2027 at Land's End and The Needles. This continues a strong partnership, having delivered a brand-new interactive experience at the Royal Liver Building in Liverpool earlier this year.
As above, Pete Cliff, CEO, and Jos van der Steen, COO, will be speaking during the event. They will be joined by a large team at the booth, and attendees can book meetings here.
Connect&GO - booth #W751
Connect&GO, a leading global provider of integrated technology and RFID solutions for the attractions industry, will exhibit alongside ACME Ticketing and Peek Pro. With all three brands now part of the Peek ecosystem, the team has been working to launch the best solutions across all platforms.
For instance, Connect&GO has introduced attendance forecasting and AI Dynamic Pricing to help operators anticipate demand and optimise revenue. Other highlights include automated Abandoned Booking Emails and an Open API for easier integration with systems such as F&B, retail and PMS.

The Connect&GO team recently shared four key ways operators can use a connected guest journey to win over visitors at every touchpoint.
ACME has added digital and physical Gift Cards across online, POS and back-office channels. Its Abandoned Booking Emails recover a reported 26% of incomplete bookings, while Optional Customer Fees let visitors contribute towards transaction costs.
Peek Pro has launched Peek Commerce, offering SEO- and AI-optimised websites at no extra cost. Its latest updates also include connectivity with Claude, Codex and other platforms to automate business tasks, alongside AI Dynamic Pricing to optimise revenue and capacity.
Meetings can be booked here.
Dead Skull
Dead Skull, a creative production company specialising in designing and developing immersive experiences for the themed entertainment industry, will also be present.
The company provides full creative services across concept design, show direction, and production for 3D projection mapping, nighttime spectaculars, and attraction-based media.

In addition to being on the show floor, Declan O'Mara, founder, will speak at several Young Professionals-focused events throughout the week. This includes two Career Slam sessions, on Tuesday 17 at 4 pm and Thursday 19 at 4 pm, and the Experiential Learning Program on Wednesday 18 at 9 am
IAAPA Expo attendees can arrange meetings with O'Mara by email.
Digonex - booth #W1151
Digonex, an expert in dynamic pricing solutions that provide visitor attractions with customised and automated systems, will showcase how attractions use dynamic pricing to increase revenue, optimise attendance, and enhance the guest experience.
Expanding across the US, Canada, the UK, and Australia, Digonex combines advanced analytics with the expertise of its PhD economists to help clients typically achieve a 10% to 20% revenue lift, backed by a 3X ROI Guarantee.

Earlier this year, Digonex and The Morton Arboretum shared insights into dynamic pricing strategies in an IAAPA webinar, drawing on their highly successful collaborative project to optimise revenue for the seasonal event, Illumination: Tree Lights.
Attendees can schedule meetings here.
DOF Robotics - booth #S1464 and #W2569
DOF Robotics, an award-winning producer of immersive simulation attractions, robotic systems, games, and CGI content, will have its biggest IAAPA Expo presence yet in 2026.
The team will share how, through its collaboration with Transformers, one of its signature attractions is entering a new chapter, reaching brand-new audiences for the first time. Attendees will be among the first to experience it.

DOF Robotics will also hold a press conference to unveil new product launches, live demonstrations, and a major collaboration. This will take place at booth #S1464 at 1 pm on Tuesday 17 November.
Plus, as outlined above, DOF Robotics will use a Solutions Spotlight session to explore how technology is redefining the modern amusement experience, discussing how operators are using technology to create spaces that attract, engage, and retain audiences.
See also: Not just VR: DOF Robotics on the next frontier of experiential entertainment
Dreamland - booth #S2896
Dreamland Playground, a manufacturer and supplier of commercial indoor playgrounds, is preparing to meet industry professionals at IAAPA Expo 2026.
From indoor playground concepts and play experiences to FEC planning and spatial design, the company says it is looking forward to exchanging ideas and connecting with people shaping the attractions industry.

With more than 5,000 projects worldwide, the company provides custom equipment and one-stop project support for indoor playgrounds, trampoline parks and family entertainment centres (FECs).
Its international project experience includes Europe, North America, Australia and other markets. All equipment complies with EN and ASTM-related safety standards.
Electrosonic - booth #S1250
The booth will feature several experiences designed to bring visitors together and showcase the potential of integrated AV solutions. A returning highlight is Paint Shop, an upgraded interactive attraction where guests can customise a virtual car by selecting colours, graphics and logos, which are then projected onto the vehicle in real time.

The experience is powered by technology from Panasonic Projection, Trivium Interactive, TSI Touch, K-Array Speakers, Xibitz and Pixera.
Visitors can also take a break at the Brew Crew, powered by Legrand AV, which will serve handcrafted coffees and hot chocolate, or visit the Pit Stop Lounge. Featuring an LED wall from SNA Displays and media provided by Dimensional Innovations, the lounge will offer a space for networking and conversations with the Electrosonic team.
Attendees can find out more and schedule time with the team here.
Recently, Electrosonic partnered with RLMG to create more than 25 media pieces for the new Museum of Utah in Salt Lake City, which opened in June 2026.
Embed - booth #S3759
Embed, a leading worldwide supplier of point-of-sale and revenue management systems, will launch its Developer Hub, the latest addition to its expanding ecosystem, at IAAPA Expo 2026.
The new addition to Embed's ecosystem will provide self-service API documentation, technical information and business context, helping developers understand the platform and identify suitable integration opportunities.

The launch reflects growing demand from customers looking to customise their systems and connect Embed with other technologies. Existing integrations include partnerships with organisations such as Apple and Amazon Web Services.
Embed CEO Renee Welsh and CTO Andy Welsh will be among the team showcasing how a more connected technology ecosystem can support operators and improve guest experiences.
Earlier this year, Embed announced an integration with BMI Merchandise to offer bowling and family entertainment operators smoother and better-connected redemption inventory management.
ETF Ride Systems - booth #S4026
ETF Ride Systems, a leading ride designer and manufacturer, will present its latest ride technologies and vehicle concepts at IAAPA Expo 2026, highlighting a portfolio that spans track-bound and trackless systems, as well as attractions on land, water and above ground.
The company specialises in tailored ride solutions, with vehicles that can be integrated into themed environments through bespoke decoration and theming to support storytelling and guest immersion.
See also: How to design a dark ride: engineering an immersive story

A key focus at the show will be ETF's family of trackless vehicles, which offer flexible routing, scalable capacities and custom control systems to accommodate different narratives and spatial requirements.
Visitors can also learn more about the Multi Dimension Mover concept and the Dynamic Mover, a high-performance ride vehicle featuring omni-directional movement, advanced cabin rotation and optical navigation.
ETF will also highlight The Enchanted Greenhouse at Six Flags Qiddiya City, designed and built by a consortium comprising Jora Vision as creative lead, Alterface and ETF Ride Systems.
Jos Sloesen, CSO; Rob Reijnen, area sales manager; and Peter Kerstjens, CEO, will be at the show. Meetings can be arranged via email.
Falcon's Beyond - booth #S1555
Falcon’s Beyond Global, a fully integrated development enterprise for IP-driven parks, resorts, media and merchandise, will showcase immersive physical and digital experiences created for leading brands, developers, and destination operators worldwide, as well as its own portfolio of entertainment and technology concepts.
Recent projects include Aquarabia, for which the company won a WWA Leading Edge Award. Falcon’s led the park’s master planning and attraction design, developed its experiential vision and original intellectual property, and served as creative guardian throughout the project.

Falcon’s Attractions also helped create the Thea Award-winning theme park Universal Epic Universe and the Thea Award-winning ride experience Harry Potter and the Battle at the Ministry.
During a press event and happy hour on Tuesday 17 November at 4 pm, Falcon’s Beyond, in partnership with VAI Resort, will unveil the next chapter of Mattel Adventure Park, revealing an expanded vision for the Arizona destination.
Teams from Falcon’s Beyond, Falcon’s Creative Group, and Falcon’s Attractions will be at the show, and attendees can book meetings here.
FuzionGamz - booth #W1768
FuzionGamz transforms physical spaces into dynamic, software-driven gaming platforms powered by Unreal Engine. Delivering active, headset-free video games in real life, its patented technology features pixel-precision tracking, dynamic difficulty scaling, and persistent player progression to drive repeat visits.
Four game worlds provide 15-minute to 60-minute missions, already proven commercially at Amazing Xscapes in Springfield, Illinois.
See also: FuzionGamz: reality meets gaming in a dynamic interactive adventure

As a debut exhibitor at IAAPA Expo, FuzionGamz will present an expanded suite of flexible attraction formats: including high-capacity Cinematic Live-Action Walls (which double as spectator backdrops) and rapid 10-minute multiplayer experiences like Ravensport Run, engineered specifically for high-throughput FECs and social venues.
Attendees can email CEO and founder Rick Briggs for meetings, alongside Una de Boer, marketing and media relations.
FORREC - booth #S2050
FORREC, a leading experience design specialist, will exhibit at IAAPA Expo 2026, and attendees can learn about recent projects, such as Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil.
The FORREC team led programming and master planning for the land, while also contributing to the narrative's creative development across the built environment, rides and attractions.

For Star Princess' new Activity Deck, FORREC reimagined the top decks as an immersive, multi-generational guest journey. Working with the entertainment and executive teams, FORREC developed thematic zones that transform from day to night, featuring jogging tracks, multi-functional sports courts, shuffleboard, lounge areas, and a water feature.
FORREC's work on Niagara Takes Flight included concept design, schematic design, and design development services for the attraction’s interiors, pre-show experience, and retail spaces.
Other projects include Aegean Bingo RDE at Legoland Shanghai and Skyflyers: Wings of Garudapterus.
A large team will attend, and meetings can be booked by email.
Funlandia - booth #S4884
Funlandia, a global provider of indoor play solutions, will bring its Play Maze concept to Orlando, which brings active challenges, exploration and visual storytelling together in one distinctive attraction.

Funlandia’s PlayMaze isn’t a typical static maze where players just look for the exit. It turns the maze into a dynamic mechanical adventure, with moving pathways, themed settings, and interactive obstacles that react with motion, airflow, light, and visual illusions.
Attendees planning a new FEC, indoor playground or active entertainment venue can meet the team to discuss their site, ideas and next practical steps.
Game Volt - booth #W1201
Game Volt, the product division of CONDUCTR, is bringing the latest experience from its evolving ecosystem to IAAPA Expo 2026 - Battle Arcade. Launched in August 2026, Battle Arcade brings players together through a full-colour LED gaming floor, with both original content and IP-licensable games.

Game Volt recently confirmed 100 orders across North America, Canada and Europe since its launch, as operators back its latest competitive socialising attraction.
The firm has also secured orders for its new socially connected midway gaming concept, Carnival Games, with its inaugural installation planned on a cruise ship in Q1 2027.
Gateway Ticketing Systems - booth #W1020
Gateway Ticketing Systems, Inc., a leading provider of admission control systems, will invite attraction operators to explore its Galaxy platform and how it can support ticketing, admission control, and revenue management.
Visitors to the booth can meet with the Gateway sales team to discuss their venue's requirements and explore how Galaxy can be configured to create a seamless guest journey.

The company will also offer its RevGen Experience. The guided demonstration will cover ticketing, admission control, retail and food and beverage sales, CRM and reporting, with insights into how the platform can support operational efficiency and improve the customer experience.
See also: How Gateway Ticketing Systems is putting live ticket inventory into agentic commerce
Operators can also book a personalised consultation to explore a Galaxy configuration tailored to their venue, including opportunities to increase revenue and manage costs.
With more than 35 years of experience and over 500 clients worldwide, Gateway will use the show to demonstrate its approach to integrated ticketing and revenue-generating solutions.
Greenspan - booth #S5186
Greenspan Projects Ltd, a creative design and build specialist, will showcase Puttify, its tech-enhanced mini golf, with Topshot and Cascade holes on the stand and available for guests to play.

Visitors can also discover Signature Greens, the company's premium putting courses.
See also: The rise of premium putting: a new category for leisure venues
Additionally, the team will present Adventure Playscapes, indoor and outdoor play and aerial experiences, with a 3D model on display, and will give details on its turnkey FEC services, offering the design and delivery of family entertainment centres.
Recently, Greenspan delivered Gold Rush Golf, a new 12-hole adventure golf course for Europa-Park, designed to transform the mini-golf experience by incorporating interactive elements, photo-ops, and memorable moments.
A large team will be at the booth and meetings can be booked by email.
Holovis - booth #S448
Holovis, a leading experience designer, will showcase the technology, engineering and creativity behind a range of new immersive attractions and experiences.
Following its successful London appearance, Holovis will bring an enhanced HiFiniti Onboard Audio demonstration, featuring new functionality and updated proprietary hardware and software. Visitors will see how precision-engineered audio, original content and immersive sound design can transform experiences in ride vehicles and other moving environments.

Holovis’s LED displays will showcase new content across show systems integration, complex AV, creative design, interactive experiences, show action and animatronics. Visitors can explore HoloTrac, Holovis' proprietary tracking technology, and examples of its work in themed entertainment, cruises, and location-based experiences.
The booth will also highlight 360Golf, Holovis' technology-led interactive mini golf experience. Holovis will also be hosting playable demonstrations at its Orlando headquarters.
See also: 360Golf: from putting game to gaming platform
The company will present some exclusive Holovis giveaways, and members of the Holovis team from across its major disciplines will be available throughout IAAPA Expo to discuss upcoming projects, technical challenges and new ideas.
This includes Jon Tozer, VP of strategy; Stuart Edgington, global director of business development; Dave Reynolds, On Board Systems specialist; Stuart Baker, project director; and Alex Kunawicz, head of marketing. Attendees can book meetings here.
Inowize - #S4083
Inowize, a creative company delivering interactive experiences, will highlight QBIX Play at IAAPA Expo 2026.
QBIX is an immersive gaming room for up to six players. Guests step inside the game instead of watching it; everyone plays at the same time, and it runs without staff. Each game plays differently: guests cook together in one, then aim, dodge or escape in the next. Nine titles are included, with new games added every year.

QBIX Play is an open setup version, with no gates, a lighter modular build, and the same immersive experience.
QBIX now runs in more than 100 venues worldwide, from family entertainment centres and bowling to theme parks and resorts, with recent openings at Coool! Arena in Frankfurt, Grand Sierra Resort and Splitsville Bowl in Richmond Hill, Ontario.
Attendees can meet Greg Smith, US sales director; Claudia Mihalache, co-founder; Ovidiu Mihalache, CEO; and Daniel Iftode, UK sales consultant.
Kool Replay - booth #W1253
Kool Replay, provider of automated photo and video technology for attractions, will showcase its solutions during the trade show.
Its technology enables operators to capture guest experiences, create shareable content and generate additional revenue without requiring staff to manage the process.

Based in Montreal, Canada, the company has spent more than a decade developing solutions for the attractions sector. Its technology is used across amusement parks, family entertainment centres, water parks, ziplines, outdoor attractions and cruise operations.
See also: How automation is changing the economics of attraction guest media
As noted above, Francois Tremblay, CEO and co-founder, and Jacob Giacobbi, creative director, will speak during the conference, exploring how attractions can capture and monetise authentic guest videos to drive on-site sales, expand their reach, strengthen brand awareness, and create new revenue streams.
The wider team will also be at the booth, and attendees can schedule meetings here.
Kaiqi Group - booth #W1933
Kaiqi Group, one of China's leading designers and manufacturers of non-powered play and family entertainment solutions, will present its Retro Sports Club family entertainment product.
Inspired by community sports halls, this set reimagines symbols from various sports—including basketball, baseball and American football—within a two-storey climbing structure.

The palette recalls faded sports grounds: cream-white walls with olive-green stripes and caramel-brown wooden trim, accented by basketball orange and brick red on the equipment. These muted retro tones soften its playful colours, making it feel at home like a time-honoured piece of sports furniture, not children’s equipment.
The space follows sport’s rhythm. Between the towers, a baseball-stitch staircase climbs upward. A basketball hoop on the left lets children shoot, while a slide descends on the right. In the middle, a rope net, climbing wall, and target create a movement sequence: ‘climb, traverse, aim, slide’.
Suitable for families with children aged 3–10; the structure can be assembled and adjusted to fit any room dimensions.
Lagotronics Projects - booth #S2034
Lagotronics Projects, the media-based attractions specialist, is bringing its Gameplay Theater maquette to IAAPA Expo 2026.
The working model shows how flexible and modular the ride system is, comparing different possible sizes. It also gives a top-down view of Ghostly Manor at Paultons Park, the award-winning Gameplay Theater that opened in 2025.
Visitors can operate the maquette themselves and dispatch vehicles to see how the ride delivers high capacity in a compact footprint. A model of the company’s GameChanger platform will also be on the booth.

Earlier this year, Lagotronics Projects announced a partnership with Drouwenerzand, a family-friendly theme park in the Netherlands, to realise an interactive GameChanger attraction. Drouwenerzand will be the first theme park in the country to introduce the concept.
CEO Mark Beumers, sales manager Tom Bouwens and account manager for leisure Michael Thiesen will be at the booth. Meetings can be booked here.
Leisure Development Partners - booth #S2139
Leisure Development Partners (LDP), a leading economic and strategy consulting firm, will reveal the latest edition of The Experience Economist, which focuses on the Americas.
This follows September's publication of The Experience Economist: Europe Edition 2026, which takes a close look at Europe, with a deep dive into the UK.

The Experience Economist series is free to access on the LDP website and offers regionally focused editions to help developers, investors, and operators make informed decisions backed by international benchmarks and local realities.
As outlined above, LDP partner Kathleen LaClair will speak during the conference in a session on planning for destinations in the age of AI, and Michael Collins, CEO and senior partner, will moderate a session on the MENA attractions industry..
Other team members present include senior partner Yael Coifman and partners James Kennard and Natalia Bakhlina. Attendees can email for meetings.
Life Floor - booth S1844
Life Floor, a specialist in aquatic safety flooring, is celebrating 15 years in business.
Trusted at over 3,800 installations across more than 65 countries, Life Floor has changed aquatic safety surfacing by improving aesthetics, accessibility, and safety at any facility with certified high-quality products.

At IAAPA Expo this year, the Life Floor team will highlight a new 1'x1' Destination Tile size, launch 12 new Themes, introduce a new product line called Mosaics, showcase the newest Lookbook, and offer more information regarding the company's two newest partnerships with Poolcorp and MRT.
Visitors can explore new design concepts and be among the first to learn about new initiatives planned for 2027 in new adjacent industries. To set up a meeting, they can email the team.
Martin Aquatic - booth #S932
Martin Aquatic, a world-class aquatic firm, will present recently opened projects, including the Kalahari Resorts Wisconsin Dells expansion, the AquaDome, and Norwegian Cruise Line’s Great Tides Waterpark on its private island in the Bahamas, Great Stirrup Cay.

The company is also debuting a new division at IAAPA Expo, Blue Mar Wellness, which provides turnkey design and supply solutions for the commercial thermal spa industry. Attendees can also meet with the company’s Blue Mar Basins team about multi-acre lagoons and large-scale aquatic projects.
See also: Innovating the thermal wellness experience
Martin Aquatic leadership is available for meetings, including VP of business development Matt Kent; VP of Blue Mar Basins Alessandro Orio; VP of technical direction Diego Cordova; and VP of Ectovox Chris Grap. Attendees can book meetings via email.
Martin & Vleminckx - booth #S2248
Martin & Vleminckx (MV Rides), a leader in the design, manufacturing, fabrication, and installation of attractions, will present a lineup of rides designed to redefine guest experience
This includes G-Storm, a high-intensity ride that launches guests back and forth on a massive gondola along a dynamic track suspended between two towering structures, and Polercoaster, a vertical roller coaster that delivers an exhilarating experience in a compact footprint.

Visitors can also discover SkySpire, a tower offering 360-degree panoramic views from climate-controlled gondolas as guests ascend to new heights, and Unicoaster 2.0, an interactive next-generation coaster featuring patented rotating seats that give riders complete control over their experience along the track.
MV Rides also provides a comprehensive range of services, including attraction installation, relocation solutions, maintenance, and repair services.
Meetings can be scheduled in advance by email.
Maurer Rides - booth #S3467
Maurer Rides, a leading designer and manufacturer of roller coasters and transport solutions, will be highlighting the Spike PM360, an electrically powered passenger transport system that offers both movement and entertainment.
The system features a pivot-mounted cabin that stays level through horizontal, overhead, steep, and vertical track sections, keeping passengers seated upright throughout the journey.

This unlocks new opportunities for transport connections and standalone attractions, such as resort shuttles and rideable landmarks. Maurer Rides has coined the term 'transportainment' to describe a blend of passenger transportation and entertainment.
The PM360 is based on the modular Spike platform, which drives Maurer Rides' roller coasters. This year, Spike is available across the company's full range of applications, positioning transportainment as part of an integrated system spanning amusement parks and urban environments.
Recently, Maurer Rides announced two further additions to the Spike series, Spike Train and Spike Tandem.
MediaMation - booth #S848
MediaMation (MM), a leader in immersion entertainment technology, will exhibit its MX4D Bantam Motion EFX Flying Theater.
This is a compact, smaller-scale version of MediaMation's full-size flying theatre system, created for smaller venues, limited spaces, and tighter budgets while still providing an immersive aerial ride experience.

The company has expanded its MX4D portfolio with the launch of Alaska’s first MX4D flying theatre at SEAMAX Alaska in Ketchikan, alongside the upcoming opening of Flight of Aloha at Whalers Village, Maui, on 1 December 2026.
It is also developing new immersive motorsport experiences for Grand Prix Plaza and expanding its global MX4D installations.
MediaMation worked on a diverse range of attraction and cinema projects last year, and says this full pipeline demonstrates the success of its dynamic technology.
Dan Jamele, Alison Jamele, Christopher Arbolida and Bryce Welborn will be at the booth, and meetings can be booked by email.
Mobaro - booth #S4275

The booth team will also present the updated Ride Operations module that enables safer and faster handovers between maintenance and operations. It also makes it possible to track real throughput through train-based dispatching.
Other additions include an all-new Inventory Management module, built specifically for attractions, which makes it possible to keep stock of warehouses and workshops, log parts to work orders, and link rides to spare parts.
As above, David Bromilow will speak during Avoiding the Pitfalls of AI-Generated SOPs on Tuesday at 10.30 am. Plus, Marah Rodriguez will join the panel for Empowering Water Park Women in Leadership: Continuing the Conversation on Wednesday at 4 pm.
Attendees can arrange meetings by email.
Moment Factory - booth #W2663
Augmented Games by Moment Factory, a multidisciplinary entertainment studio with 25 years of expertise in creating immersive experiences, transforms locations into dynamic, interactive playgrounds where participants compete using only their bodies, powered by precision motion tracking.

Combining the excitement of live sports with the appeal of video games, it offers flexible configurations, an expanding game catalogue, and customisable visuals for brands, events, and sponsors. Easy to deploy and scalable, it drives engagement, dwell time, and repeat visits.
A large team will attend the show, with David Wirtgen contributing to an EDUSession on competitive social gaming on Wednesday and Jean-François Larouche discussing how algorithmic tourism design risks homogenising travel experiences on Thursday, as detailed above.
To book a meeting, visitors can get in touch by email.
Norxe - booth #S207
Norxe, a Norwegian manufacturer of high-performance projection systems, is expanding beyond specialist projector manufacturing into broader display technologies with its inaugural direct-view LED (dvLED) display technology.
The new platform will launch with physical demonstrations that give clients and collaborators early insight into the technology, and the opportunity to provide feedback to support its ongoing development.
The company will also introduce its new tagline, 'Displaying new standards', at these events.

With R&D, engineering and manufacturing based in Norway, Norxe is bringing the same principles behind its simulation projectors to a broader range of display technologies.
The dvLED platform supports frame rates up to 240Hz, low latency, ST 2110 IP video, and power and video redundancy. ST 2110 enables video transport over standard network infrastructure, reducing cabling and related equipment required for an installation.
Last month, Norxe shared details of its partnership with project: syntropy to power two immersive visual display systems for Pilatus Aircraft’s PC-7 MKX Flight Training Devices (FTDs).
Oveit - booth #W1111
Oveit offers an all-in-one platform for attractions, resorts, and events, integrating booking, payments, and ticketing into a unified solution.
During IAAPA Expo 2026, the firm will showcase two AI launches. Oveit Host is a sales agent on a park's website that books a family's whole day (tickets, cabana, wristband credit) in one order. The first ten water parks to sign up at the show get Ask Oveit free for the 2027 season.

Ask Oveit lets a GM ask about their park in the Claude or ChatGPT assistant they already use. Also on the stand: the one-cart checkout for tickets, season passes, food and beverage, retail, cabanas and parties.
Oveit's North American partners and case studies include Splashway in Texas, which runs its water park, campground and Splash Cash on Oveit. Further afield, Cap St Georges, a five-star resort in Cyprus, runs its water park on one wristband with bill-to-room.
Mike Dragan, CEO, and Andrei Stefan, founder, are available, and meetings can be booked here.
Panasonic - booth #S1250
Panasonic Projector & Display Corporation, a leading audiovisual technology provider, will be at the Electrosonic booth, where its tech will be showcased through an interactive race car designer experience meant to spark your creativity.
This will include 2 units of Panasonic's PT-REQ15 projectors and 1 unit of the newly launched PT-HTQ20 projector with HIVE media cards for 3D mapping and playback.

Attendees can stop by for a coffee, get a demo and see how Panasonic is creating captivating, high-impact visuals while unlocking new creative and technical possibilities. They can also arrange a meeting with Brian Duffy, strategic account manager for live entertainment, via email.
Earlier this year, Panasonic Projector & Display Corporation acquired 100% of the issued shares of UK-based media technology company HIVE MEDIA CONTROL LTD, bolstering its capabilities in media playback and control for immersive and fixed-installation settings.
project: syntropy
project: syntropy, a creator of technology and display solutions for dome cinemas and immersive attractions, has launched a new attractions design concept with VIOSO.
This merges a physical ride vehicle and environment with projected digital content, enabling guests to move through changing worlds without rebuilding physical sets. For creatives, this lets the same space serve different set scenes, as a dark ride can loop back through the same set.

Guests could even wear glasses technology to view different scenes while sitting in the same vehicle. This allows for more storytelling in smaller spaces and more adaptable content. project: syntropy led the concept, experience design, projection design and overall project implementation, with specialist expertise in automated calibration and image processing from VIOSO.
Recently, project: syntropy designed, engineered and delivered the entire visual system for the Digital Sandtable at the Shanghai Urban Planning Exhibition Center (SUPEC) at People's Square in Shanghai.
While the team does not have a booth, visitors can meet with Giulia Barbero, Asia & Middle East sales director, during the show.
ProSlide - booth #S2266
ProSlide Technology Inc., an industry leader in water ride manufacturing and design, is celebrating 40 years in business and returns to IAAPA Expo Orlando with its latest technologies and landmark projects from around the world.
Visitors can explore ProSlide's expanding HIVE family, industry-leading water coaster technology, and scale models, including those of two major innovations: ATRIUM for TornadoWAVE, debuting at Aqualibi in Belgium this year, and PowerRAPIDS, which made its global debut at Aquatopia Water Park in Vietnam earlier in 2026.

ProSlide will spotlight new projects opening in 2027, including Brazil's first Dueling RocketBLAST Water Coaster at Hot Beach Olímpia. A family complex at Six Flags Knott's Soak City is also scheduled for 2027, featuring North America’s first double family HIVE 35 and the West Coast’s first triple FlyingSAUCER 45.
Other recent openings include PowerRAPIDS at Aquatopia Water Park in Vietnam, Kilauea RocketBLAST at Aquópolis Villanueva de la Cañada in Spain, and Aquamania Jungle Park at Rixos Radamis in Egypt, featuring an extensive collection of ProSlide water rides.
Rick Hunter, founder & CEO; Ray Smegal, president; and Gabi Salabi, chief commercial officer, will be at the booth, alongside members of the global sales team, who can be reached by email.
Redemption Plus - booth #S3026
Redemption Plus, a trusted prize supplier for family entertainment centres, arcades, bowling alleys, and cinema entertainment centres across North America, will announce its Custom Plush Battle Royale champion at IAAPA Expo 2026 in Orlando.
This tournament draws on the creative insight of game room operators, amusement professionals, and industry insiders nationwide to find the next breakout redemption prize to drive crane and merchandiser machine revenue and guest engagement.

The winner will be unveiled at the Redemption Plus booth on Wednesday, 18 November at approximately 3 pm. At the winner reveal, attending venue operators will get an exclusive first look at a product created by the sector, for the sector.
Visitors to the booth can also discover the company's new and upcoming merchandise selection, redemption and custom prize room layout services, and data-backed inventory management strategies developed to boost arcade profit margins.
Earlier this year, Redemption Plus shared how it makes stocking machines easy for its clients by supplying curated, pre-made kits designed specifically for crane and merchandiser success.
Research Casting International - booth #S1057
Research Casting International (RCI), an expert in the preservation, restoration, and fabrication of museum specimens, will be talking about its recent work in the Middle East, including a Bronze T. rex for the new Natural History Museum of Abu Dhabi.
The team will also highlight some of its travelling Exploration Exhibits, as well as some new work in Los Angeles at La Brea Tar Pits and Museum.

Visitors can enjoy a new booth design during the expo while learning more about RCI Theming, a division of Research Casting International with 30 years of experience in the theming and attractions industry and a global client list including amusement parks, resorts, science centres, museums, and more.
RCI also recently shared the craft and planning behind every mount. Its work supports museums and exhibit developers with their collections, from fossil preparation through to installation.
The team invites attendees to stop by the booth anytime during the show.
Ride Training International - booth #S2130
International Ride Training (IRT), a provider of specialist safety training, certification, auditing, and operational consulting for the global attractions industry, will also exhibit at IAAPA Expo 2026.
Slagharen is the first park in Europe to certify its own iROC instructors, with the IRT team.
Visitors to the booth can learn more about the annual Ride Camp Safety Conference, which brings together attractions professionals for practical workshops, industry discussions, and professional development. The team will also share details of the Ride and Aquatics Safety Conference Europe 2027.
Erik Beard, Patty Beazley, Anna Danau, Megan Putman, Lisa Howard Sitler, and Frank James will attend, and meetings can be arranged by email.
RWS Global - booth #S1550
RWS Global, a leading producer of live experiences, will share its expertise across various fields through several panels and presentations at the show.
Danielle Kramer will host the Annual Entertainment Professionals Network on Monday at 4 pm. Ryan Fitzgerald will also speak on Monday, taking part in Behind the Curtain: Cruise Entertainment 101 at 2.30 pm. On Tuesday, Jared D. Wells will join Storytelling in the Dark: How Narrative Makes Scares Stronger at 10.30 am
Wednesday will feature two sessions at IAAPA Haunting Grounds. Amy Kole will speak in The Icon Character: Creating Monsters Guests Come Back For at 10.30 am, followed by Robbie Eicher in The 10-Minute Show: Adding Micro-Entertainment to Your Haunt Night at 3 pm.

On Thursday, Craig Laurie will take part in Entertainment Ecosystems: What Attractions Can Learn from Cruise, at 5 pm, and Mark Amos will also speak about IP and licensing at 2 pm.
The company has recently made a major investment in the UK market, anchored by its February 2027 opening of a new 3,750-meter production facility and global headquarters in Milton Keynes.
RWS Global continues to expand its technological capabilities, reflecting a broader industry shift toward embracing more technology to grow and enrich experiences.
Attendees can learn about PV4: RWS Global’s proprietary, centralised playback system that integrates video, graphics, text, and third-party game data to deliver a seamless, best-in-class fan experience, and Harmony Helper: RWS Global’s patented app which helps singers learn and prepare their part of a song for performance.
Meetings can be booked by email.
SimEx-Iwerks - booth #S2261
SimEx-Iwerks, a pioneer in developing immersive cinematic experiences, will discuss recent projects such as the new Immersion Theater at Shedd Aquarium, which opened in May, and its continued partnership with Wildlife Conservation Society (WCS).
The company is collaborating closely with WCS to design a next-generation cinematic attraction for New York's Central Park Zoo, which has successfully operated its 4D theatre for 15 years.

Additionally, SimEx-Iwerks is launching 13 new titles for 4D Experiences and FlyRide flying theatre content and will announce its extended BBC partnership.
Visitors to the booth can also learn about the company's Nature Attractions line. Recently, Sean McAllister spoke to blooloop about how nature-based trails and play environments can create shared family experiences, make better use of outdoor spaces and offer new opportunities for zoos and other attractions/
Meetings can be arranged via email.
Simtec Systems - booth #S1254
Simtec Systems, a leader in motion simulation, will showcase its latest solutions for immersive attractions and motion-based entertainment.
Visitors can explore its portfolio of HEXaFLITE flying theatres, FUNRIDE motion simulators, and advanced dark ride systems, including the innovative HEXaPOT technology. The team will also present something new at the show, with more details to be announced.

Simtec Systems recently shared insights into how its professional simulator background has helped it understand how to reproduce motion accurately, safely, and repeatedly.
Attendees can meet with Andreas Stickel, CEO; Alexander Bresinsky, director of business development; Rob Palmer, consulting creative producer; and Eckart Schulz, sales consultant.
SisyFox - booth #S2883
SisyFox, a German-based game studio creating physical gaming experiences that blend digital worlds with full‑body play, designs its own hardware and games for leisure and entertainment venues.
At IAAPA Expo 2026, the team will give visitors an exclusive first look at FlipStix, a new way to play. Alongside FlipStix, they can experience SisyFox's two established systems: FoxBall, probably the biggest game controller ever built, and Jumplings, a massive multiplayer experience that brings up to five players together at once.

The company has also released FoxBall 6.0 FoxBall 6.0, with new features, major performance improvements, and a more flexible approach to how operators can access and use the SisyFox product range.
Sandro Engel, founder; Cedrik Bywaletz, support; Mahmoud El Masri, sales; Roland Haupt, product development; and Johanna Kolb, marketing, will attend, and meetings are available via email.
Sunkid - booth #S2064
Sunkid, a leading provider of attractions for the whole family, will once again unveil an addition to its Family Ride lineup this year, after winning IAAPA Brass Ring Awards two years in a row for the Rocking Tower and the Sundancer Galaxy.
The show in Orlando offers an opportunity to look back on the successes of Sunkid Heege's anniversary year, including the world’s first Sundancer Galaxy at Lotte World Adventure Busan in South Korea, as well as the new SCT1201 roller coaster train series.

The first vehicle was delivered to Avonturenpark Hellendoorn in the Netherlands, while Gold Reef City in South Africa received the first suspended-train version.
Development also continued on the Rocking Tower: the design is now 85 per cent complete, and a prototype will be available for interested customers to test next year. Visitors in Orlando can also ride the year-round toboggan run Mountain Coaster by Sunkidworld and learn more about the company’s portfolio of water park conveyor systems.
Sub Sea Systems - booth #S1439
Sub Sea Systems, Inc. (SSS), a company specialising in immersive, memorable, hands-on encounters that educate through entertainment, will have a full-size SolarCat solar-electric catamaran at its booth. Visitors can sit in the boat, test the controls, and learn about the latest in sustainable leisure on water.

The team will also showcase a new ride layout for the Aquaticar underwater adventure ride and will have an interactive test tank to shoot the production model of the Bubble Pulse Gun, which shoots high-speed O-ring bubbles through water.
Additionally, Sub Sea Systems will hold a press conference at the booth on Tuesday 17 November at 3.30 pm, sharing more about how the SolarCat solar-electric catamarans are bringing accessible, family-friendly recreation to cruise lines’ private islands, artificial lagoons powered by Crystal Lagoons technology, lakes, and beachfront resorts around the world.
A large team will be present, and visitors can book meetings here.
Themics - booth #S2041
Themics Philippines Inc., an internationally recognised theming and fabrication company, presented visitors to IAAPA Expo Europe in London with a phoenix and a chimaera, and now brings its magic to Orlando for IAAPA Expo 2026.
In its 160,000 square foot production facility in the Philippines, the team sculpts, moulds, paints, and finishes every piece by hand. Its skilled artists create sculptures, figures, and animatronics for parks and attractions worldwide, while offices in Europe, Asia, the Middle East and the United States keep the team close to its clients.

In 2026, at Nelis’ Dutch Village in Holland, Michigan, Themics was entrusted for the first time with the park’s 30-foot Tulip Tower, creating the larger-than-life tulip sculptures that surround and crown the attraction.
For several Ninja Kidz action parks in the UK and USA, Themics produced life-size figures, each one hand-sculpted and painted down to the smallest detail.
The team also recently shared how it is helping parks create bespoke seasonal experiences as Halloween and the autumn season grow in popularity across the attractions industry, transforming familiar settings into themed celebrations of harvest, Thanksgiving, and Halloween.
Meetings can be booked here.
Valo Motion - booth #S5487 and #S5688
The company has signed its first orders for Groundfall and will show both Groundfall and ValoBoard to US operators for the first time in Orlando.

Groundfall is a floor-is-lava group attraction that runs without staff and has no floor sensors or LED floor tiles. ValoBoard is a two-player attraction that puts riders into fantasy board sports games. Both made their trade show debut at IAAPA Expo Europe in September, taking Valo Motion's product line from three to five attractions.
Demos and meetings can be booked here.
Visual Terrain - booth #S250
Visual Terrain, a leading lighting design company, will set up its entire booth as a photo gallery portfolio of its projects.
It will feature large-format images of Brooklyn Paramount Theater, which won an Award of Distinction from the IES over the summer, as well as Netflix House Dallas and Philadelphia, which won both IES and Lumen West Awards of Merit.

The team will also showcase Dollywood Night Flight Expedition, Dollywood’s newest attraction, which opened in September. Other recent projects recognised include Netflix House Philadelphia, which received four Outstanding Merit Awards at the RDI Awards for Retail-tainment, Sensory Engagement, Storytelling & Brand Communications, and Strategy & Ideation.
See also: Lighting the way: Visual Terrain’s 30 years of creativity & innovation
A large team will be in attendance, and visitors can request a meeting here.
WhiteWater - booth #S2237, #S2242, #S2234, #S2235 & #S2445
WhiteWater, a leading manufacturer of water attractions, will have a large presence at the show.
At the water parks booth, #S2237, visitors can learn about new products that debuted in 2026, including Aquadrenaline, Boomerango Boombox, Helix Twist, Topspin, Nautilus, the 7-person Family Blaster, and the 3-person inline Master Blaster Ultra.
In the Innovation Zone, the company will showcase new concepts and limited-release products through models and videos, helping visitors envision them in their park’s ride mix. In the Aquatic Play Zone, visitors can design areas that entertain kids of all ages and maximise dwell time.
At the FlowRider booth, #S2234, the team will highlight how a FlowRider sheet wave or a FlowSurf deep-flow river wave can be a popular revenue-generating addition to any leisure complex, including hotels and resorts.

FlowSurf, the company’s newest product, has secured installations across North America, Europe, and the Middle East. The team will explain how the product uses 70% less energy and half as much water as alternatives.
Meanwhile, the Endless Surf Booth, #S2235, will show how an Endless Surf lagoon can anchor clubs, entertainment destinations, water parks, resorts, and brand-new residential developments.
At “Vantage Bay,” #S2445, visitors can experience the same water park from two perspectives. Take the Guest Experience route to explore cashless payments and personalised notifications from the visitor’s point of view. Or follow the Operations route to see what’s happening behind those interactions and how technology can support the team running the park.
See also: WhiteWater’s Vantage: Why attraction technology must evolve beyond launch
As detailed above, sustainability program manager Tony Lam will speak Tuesday morning about making smarter project decisions, and founder Geoff Chutter will speak Tuesday afternoon about real-world disability inclusion efforts shaping the industry's future.
wiegand.waterrides - booth #W2436
wiegand.waterrides, a leading water rides and attraction provider, is a supplier of both dry and wet slides for the cruise industry.
Two recent innovations are the award-winning first true crossing in a waterslide, the Xslide, and the new challenge slide Sky Grip, with a patented feature: a mechanism pulls you up, higher and higher, and you decide for yourself how courageous you are and how high your free-fall slide experience should be!

This element can start a longer waterslide experience that continues beyond the starting point after the initial drop. It is available in both sustainable stainless steel and FRP.
As outlined above, Miro Gronau, concept and sales manager, will join a panel discussion Wednesday morning to explore the next generation of cruise experiences.
Water Technology, Inc. & Neuman Group - booth # S1420
Water Technology, Inc. (WTI), an internationally recognised aquatic design and engineering consultancy, will present recent work including the award-winning & record-breaking Aquarabia Qiddiya City, the award-winning The Springs Resort & Spa, and brand-new Kalahari Virginia, opening in November.

The booth team will include Nicholas Neuman, CEO and project development; Steve Carncross, Neuman Group director of pre-construction services; Roger Currie, director, international; Piotr Chudzik, director, design studio; and Cody Butcher, water park specialist.
Attendees can email to book a meeting with any of the WTI or Neuman Group on-site teams.
Zamperla - booth #S2221
Zamperla, a leading ride manufacturer, will exhibit the new WIngZ, along with a special unveiling during the show. The team will also be available at the booth to discuss its latest projects.
The company will also hold two press conferences, one on Tuesday 17 November at 10:30 am and one on Wednesday 18 November at 5:15 pm.

Zamperla recently celebrated the opening of Giant Revolution at Lotte World Adventure Busan, Korea, the company's first coaster of a new kind. The Double Heart stands 50 metres (164 feet) tall, making it the park's tallest attraction. It is also the fastest on site.
One of the Double Heart’s key advantages is its compact footprint; it occupies just 70.1 by 21.2 metres (230 by 70 feet) of ground space.
Zamperla joined forces with the Vendée-based O’Parks group at the recent IAAPA Expo Europe in London to unveil four new attractions at O’Fun Park in 2027. The park will mark its 25th anniversary in spring 2027 with four new mechanical attractions, including a Zamperla family rollercoaster.
Zero Latency VR - booth #S5681
Zero Latency, a global leader in VR entertainment, is debuting Jumanji: The Lost Levels, its new experience made with Sony Pictures, ahead of its global launch on 4 December.
It's the company's first fully hand-tracked title, so there are no controllers. Groups are pulled into the game, take on avatars like Dr Bravestone, and play through it together.

Zero Latency will set up a full 100 square metre Quantum Arena on the show floor, so visitors can play it exactly as guests will in venues.
At IAAPA Expo, groups of up to six can play together; when the experience launches in venues this December, groups of up to eight can play.
The experience will offer five-minute previews open to all IAAPA Expo attendees, plus a full 30-minute experience with limited sessions reserved for accredited media and facility operators. These can be booked here.
ZIERER - booth #S4621
ZIERER, a leading manufacturer of family-friendly amusement rides, will showcase its range of family rides and roller coasters during IAAPA Expo 2026.

Earlier this year, ZIERER celebrated the launch of its new Force 360 Coaster with the inaugural installation, the Kikker8baan, now open at Duinrell in the Netherlands.
With an almost identical layout to the Large Tivoli Coaster, the Force 360 Coaster offers an ideal solution for replacing existing installations, many of which have been in use for almost 40 years.
During 2026, the company also launched Minifigure Speedway, a new Dueling Reverse Coaster at the Legoland Billund Resort in Denmark.
Meetings with the team can be scheduled via email.
Charlotte Blanco Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
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