PGAV Destinations creates business-results-oriented master plans, pilots in-depth industry research, and designs beautiful, innovative products for destinations around the world.
Now in our fifth decade of practice, our thousands of projects in more than 30 states and five continents can be found thrilling, educating, and moving guests in zoos, museums, aquariums, theme parks, resorts, brand destinations, and deeply-valuable historic sites.
We believe in the power of leisure and travel experiences to enrich lives, enhance communities, and celebrate culture, nature, and heritage. That’s why our staff of more than 100 full-time artists, architects, storytellers, business strategists, designers, interpreters, planners, and more work in seamless integration to empower these destinations to realize their full potential.
No other firm in the world integrates such a powerfully diverse team, insightful primary and secondary research, over five decades of international experience, start-to-finish strategic master plans and associated destination design, and deeply-impactful storytelling to open more completed projects in more locations for a greater variety of destinations. From the smallest non-for-profit to the world’s largest aquarium (twice) – we are there to enable clients to envision and achieve their goals.
We’re recognized for thinking deeply, planning carefully, and acting boldly on behalf of our lifelong clients, whom are growing by the minute.
Voice of the Visitor is our annual study of more than 1,500 U.S. leisure attraction visitors’ who visited either an attraction in the last or are considering doing so this year. The latest report is an essential benchmarking tool to enable understanding the U.S. attractions and travel industry.