Vivaticket, a leading ticketing and access control solution provider, has been named the official ticketing platform for the sports management organisation, Baskonia-Alavés Group.
As the Group continues its digital transformation, Vivaticket will handle ticket and season ticket sales across its entities, offering fans and users a quicker, safer, and more intuitive purchasing journey.
Streamlined processes
Starting this season, the new platform will streamline ticket and season ticket management for Baskonia, Deportivo Alavés, and Deportivo Alavés Gloriosas matches, with tools that will support both internal operations and the user purchasing process.
See also: Connecting culture and technology: Vivaticket’s next chapter in Spain
Haritz Kerejeta, CEO of the Baskonia-Alavés Group, says: "We continue to work to provide our fans with the best possible service.
"The addition of Vivaticket represents an important step forward in our digital transformation process and will allow us to have a more modern, flexible platform that is better equipped to meet the current and future needs of our competitions and events."
The new plaform will offer fans and users a simplified process and enhanced digital experienceImage courtesy of Vivaticket
"We are delighted to begin this new chapter alongside the Baskonia-Alavés Group," says Silvano Taiani, CEO of Vivaticket.
"We will work closely together to continue driving innovation in sports ticketing and make it easier for fans to enjoy, at all times, what they are passionate about."
The new system will progressively introduce new features designed to improve the relationship with fans, simplify purchasing processes and strengthen the digital experience around events organised by the Baskonia-Alavés Group.
Vivaticket has a proven track record in live music, theatre, museums, fairs, theme parks, and sports. With this partnership, the company builds on its established presence at some of Europe’s leading clubs, sports venues and events.
Earlier this year, Vivaticket was named as the official and exclusive technology partner for ticketing for Real Betis Balompié, in an agreement that extends through seven seasons.
