Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has further extended its ecosystem integrations with BMI Merchandise.
This offers bowling and family entertainment operators smoother and better-connected redemption inventory management.
Through its conscious collaborations, Embed enables operators to bring together workflows across transactions, offerings, and attractions. Square POS provides connected retail transactions with Embed’s cashless system, while QubicaAMF handles all things bowling. BMI Merchandise has now been added for prize redemption.
Adding value for operators
BMI Merchandise’s RFID-based redemption inventory system provides centralised management across locations. Manual labour is minimised through wireless scanning and direct data delivery to the integrated POS. With this, hundreds of SKUs and individual items can be verified in seconds, rather than hours.
Such integrations enhance the value of the systems operators rely on.
Michael Lopez, GM, The Americas, Embed, says: "Embed is all about solving real operational challenges of our customers, so working with the right technology partners is paramount to cultivate such partnerships and system integrations.
"With BMI Merchandise, we are extending that same integration philosophy to redemption inventory so operators can work with specialist solutions that best fit their business needs."
"RFID is transforming the way operators manage redemption inventory—and BMI is leading that charge," says Shelley Fernandez-Katz, president of BMI Merchandise.
"Embed's integration with us connects precise, real-time inventory accuracy with the operational systems venues depend on every day, taking the labour out of one of the most demanding parts of running a redemption centre."
Sara Paz, Embed CMO, says: "'Better together’ has always been our motto.
"Embed works with the best of the best in and outside the industry of fun—whether it’s our partnerships with AWS, Apple, and Google to build the Embed technology stack on their scalable, state-of-the-art, world-class enterprise solutions, or working with our industry’s best like QubicaAMF and BMI Merchandise: both trailblazers in their respective biz segments.
"It’s entirely organic and comes as no surprise that our solutions are integrated; we’re like-minded as industry insiders and share the same customer base, who happen to be in another league of their own."
Attendees at the International Bowl Expo can find Embed at booth #656 and learn more about the Embed Ecosystem and its integration partners.
The 2026 International Bowl Expo will take place from 1 to 2 July at the Gaylord Opryland Resort and Convention Centre in Nashville, US. To book a meeting with Embed, please click here.
Last month, Embed shared how to leverage the ways AI is shaping FECs.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
