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Strategic Horizons to premiere new edition of The Experience Economy at the Rock & Roll Hall of Fame

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Joe Pine and Jim Gilmore Strategic Horizons

Strategic Horizons LLP, the thinking studio founded by Joe Pine and Jim Gilmore, has announced the new edition of The Experience Economy will launch next month at the Rock & Roll Hall of Fame.

Strategic Horizons is dedicated to helping companies to add value to their economic offerings by focusing on the customer experience. The studio was founded by Joe Pine and Jim Gilmore, who pioneered the idea of the Experience Economy in the late 1990s. Now it has announced that it is releasing a brand new edition of Pine & Gilmore’s renowned book, The Experience Economy.

New content

Ahead of its official release in December, the new edition will be launched at a special premiere event, on the 13th November at the Rock & Roll Hall of Fame. Pine and Gilmore will be hosting a day of activities to celebrate the re-release and its new content.

Experience practitioners and fans are invited to celebrate the book at LaunchFest, which will take place from 10 am to 4 pm at the much-loved venue in Cleveland, Ohio. The schedule of events will give attendees a sneak peek at Pine and Gilmore’s latest ideas, as well as exploring the three most important factors in today’s experience economy – time, attention and money. They will also receive their own signed copy of the new publication.

Experience the Rock & Roll Hall of Fame

In the afternoon, visitors will experience an afternoon trip to the Rock Hall itself and will look at how this famous venue provides an example of the principles outlined in The Experience Economy.

The recently refurbished Rock Hall features “The Garage” exhibit, which allows guests to get a hands-on experience and play some instruments – they can even form a band and make their own music.

All attendees at LaunchFest will also have a chance to win a complimentary day of consulting with Strategic Horizons. To celebrate this new release, twenty years after the original launch, the company invites potential attendees to sign up here.

For those that can’t make the event, the LaunchFest morning presentation will be webcast from 10am to 12pm EST 13th November 2019. Join the worldwide audience here.

Hear from Joe Pine at blooloopLIVE UK 2019

Pine is one of the exciting line up of speakers scheduled for blooloopLIVE UK 2019, which takes place on the 5th December in London. The one day conference and evening event is an unmissable opportunity to hear from leading experts in the attractions business, as well as networking with colleagues both old and new. Tickets are available here.

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charlotte coates

Charlotte Coates

Charlotte Coates is Features Editor at Blooloop. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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