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The Access Group releases 2022 industry trends report

New publication provides insight into topical issues of the year

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Access Group Report Image

The Access Group, the creator of a leading visitor and venue management system, has announced a new research document with predictions for the visitor attraction industry.

The company has examined wider travel trends and spoken to professionals in the visitor attraction industry to identify top visitor attraction travel trends for this year.

The virtual document, titled “5 visitor attraction travel trends to watch out for in 2022” looks ahead to an industry coping with the after-effects of a worldwide pandemic, with increasing population levels, demographic changes and advances in technology.

Safeguarding the experience

The Access Group Museum Visitor

Access provides specialist software for visitor attractions, allowing them to deliver an outstanding guest experience using its features designed for ePOS, ticketing, retail, booking and events.

The company’s software solutions are used by over three hundred of the UK’s largest visitor attractions. The Access Group’s attraction management suite is designed to help improve operational efficiency, reduce costs and deliver a better experience for over 47 million visitors each year.

An Access Group representative says “Placing your elevated standards of hygiene and safety front and centre is, of course, still a priority for 2022, although now the focus is on making this a seamless part of the visitor experience.

“It is no surprise that flexibility also remains important – tech plays a vital role in that, but it is about more than being able to cancel and amend visits with ease.”

A sustainable trend

Making a reappearance on the list is sustainability, a key issue and now a regular fixture. Recent events such as the ongoing pandemic, COP26 and increased media interest for personalities and movements such as Greta Thunberg and Extinction Rebellion has propelled it well and truly into the mainstream for the coming year.

Access adds “It feels as if the pandemic years are nudging the visitor attraction sector, and the travel industry as a whole, towards a kinder, more thoughtful future that prioritises the planet, staff and visitor wellbeing as much as the bottom line.”

The full report can be downloaded online from the Access company website.

The Access Group hosted its second “Access All Areas” virtual conference of last year in October, following the success of a previous event in March.

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Adam Whittaker blooloop

Adam Whittaker

Adam is Marketing Manager and looks after blooloop’s communications. He studied Marketing and Advertising Management at Leeds Beckett University. You can usually find him appreciating art deco architecture, by a seaside resort, or on a theme park roller coaster.

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