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Tyra Banks’ ModelLand opening in Santa Monica in May 2020

modelland tyra banks

Tyra Banks’ beauty theme park ModelLand is set to open at Macerich’s Santa Monica Place in Santa Monica on May 1. Tickets for the supermodel-themed experiential attraction are now on sale.

America’s Next Top Model‘s Tyra Banks announced the theme park in 2019. ModelLand will feature interactive entertainment, as well as curated retail, dining and special events.

ModelLand includes a personalised digital look-book, an immersive theatre where guests are part of the show, and access to shop the ModelLand experiential closets.

In addition, there will be professional photography moments designed by Tyra, posing tips and tricks, and custom lighting that compliments skin tone and features.

Interactive entertainment, curated retail and dining

modelland tyra banks
Tyra Banks

“I believe all shapes AND all sizes AND all ages AND all shades deserve to feel beautiful, powerful, and be the fantasy versions of themselves,” said Banks.

“ModelLand is not just an attraction,” she added. “It’s a place full of story that challenges what ‘attractive’ means.”

“When you step into ModelLand, you enter a fantastical world where we celebrate YOUR uniqueness while we help you master your angles and up your photo game.

“YOU are ModelLand’s star. Our cameras are waiting for you.”

ModelLand plans to expand worldwide

modelland tyra banks
Tyra Banks

In an earlier press release, Tyra explained that ModelLand is her “ultimate dream” and “has been 10 intense years in the making”.

“Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun.

“I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.

“Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real.”

ModelLand is a permanent flagship destination with plans to expand worldwide.

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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