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Emaar Entertainment opens VR Park – Dubai Mall virtual and augmented reality attraction

vr park emaar entertainment dubai mall

Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, has opened VR Park, a brand new virtual and augmented reality attraction in The Dubai Mall.

visitors to vr park emaar entertainment dubai mallThe futuristic VR Park offers a wide range of VR and AR games, rides and experiential attractions, as well as a roller coaster experience.

Dubbed a ‘first-of-its-kind-attraction in the Middle East’, Emaar’s latest retailtainment destination aims to ‘challenge reality’ with a mix of immersive rides, interactive games and educational journeys.

Blockbuster IPs include The Walking Dead and John Wick Chronicles

The new park spans two levels of the mall. Many of the attractions offer a multi-player experience, enabling visitors to interact and enjoy the experience with family and friends. With a wide audience in mind, the attractions represent a broad range of genres including adrenalin-fuelled experiences, horror, fantasy and more.

Well-known IPs include The Walking Dead and the John Wick Chronicles. ARena is a family attraction that uses augmented reality to bring photo-realistic characters into the real world. Sports enthusiasts can try their hand at virtual boxing, hockey, football, golf and more.

A skydive experience, Plummet, gives participants the adrenaline rush of jumping from a plane while taking in the sights of Dubai far below them. Even the very young are catered for with a VR carousel aimed at children aged 3 and over. And, when they’re not busy gaming, guests can relax in the PVRK Café.

VR Park – ‘redefining the boundaries of innovation’

“VR Park is the latest revolutionary experience to be delivered by Emaar Entertainment, as we continue to propel the leisure and entertainment (L&E) sector into the future and reinforce Dubai’s position as a pioneering entertainment destination,” comments Damien Latham, Chief Executive Officer of Emaar Entertainment.

“Our latest entertainment experiences are redefining the boundaries of innovation for the industry, and we look forward to sharing the excitement with residents and visitors alike.”

vr park futuristic interior in dubai mall

VR Park is the latest in Emaar Entertainment’s growing portfolio of entertainment destinations across the Dubai Mall and Dubai Marina Mall. Other major attractions include Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and KidZania®. The company also operates the Reel Cinemas megaplex.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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