The Toronto International Film Festival (TIFF) will include TIFF: The Market, a new seven-day marketplace designed to foster global partnerships, accelerate commercial ambitions, and showcase the innovations transforming the future of entertainment.
Aimed at connecting international buyers, sales agents, creators, platforms, and technologists, TIFF: The Market serves as a global hub for the screen and tech sectors. TIFF projects that the marketplace will attract 12,000 registered delegates by 2030.
Centred around the theme of powering the future of storytelling, TIFF: The Market has now shared new details about its Innovation Hub, sponsored by the Canada Media Fund.
This curated selection of immersive projects includes World, North American, and Canadian premieres from countries such as Canada, France, Denmark, the US, Germany, Belgium, Taiwan, Greenland, and the Netherlands. It highlights the Market’s position as a global platform for pioneering technology that shapes the future of screen entertainment.
"The Innovation Hub reflects where our industry is headed, bringing together visionary creators, breakthrough technologies, and new approaches to storytelling that are redefining how content is developed, produced, and experienced," says Charles Tremblay, Head of TIFF: The Market.
“For buyers, it's a prime opportunity to discover pioneering projects that transcend formats and borders and deliver the high entertainment value audiences are seeking.”
Immersive project debuts
The first cohort includes:
- Mekwâc: “Now Is Good” (pronounced, “muh-gwits”). Quantum Wampum /James Monkman Studio, Canada. World premiere, 360° interactive and immersive projection
- Tartupaluk. Laakkuluk Williamson, Scintilla / Nation of Lovers Productions / Ánorâk Film, Canada, Greenland, Denmark. World premiere, VR
- The Big Picture - “Lunch Atop A Skyscraper”. Chloé Rochereuil, TARGO. France. World premiere, VR
- Interstellar Arc. Félix Lajeunesse and Paul Raphaël, Felix & Paul Studios, Canada. International premiere, Free-roam VR
- Lesbian Simulator. Iris Van der Meule, Studio Biarritz - art et essai - Timescapes - Podium Biarritz, Netherlands, Canada, Belgium. Canadian premiere, VR
- Solwata. Felix Gaedtke & Gayatri Parameswaran, Human Rights Watch, NowHere Media, Agog. United States. North American premiere, mixed reality installation
- Body Proxy. Tender Claws, United States. Canadian premiere, AI glasses
- The Clouds Are Two Thousand Meters Up. Singing Chen, Taiwan, Germany. Canadian premiere, large-scale free-roam VR
“TIFF’s 51-year legacy is rooted in transformational experiences that influence the way audiences see themselves and the world. The Innovation Hub is an expansion of this commitment, and an acknowledgment of the immersive format as a growing creative force,” says Geoff Macnaughton, VP of market programming & theatrical.
“These eight projects are the perfect complement to a diverse lineup of Market programming that elevates the conversations around the future of global content.”
Alongside the Hub, delegates will have access to a programme of innovation-focused activities, including Speakers' Summit Talks featuring Hub Project creators sharing insights into their inspiration and process, and panels exploring the value of scaling intellectual property across multiple media.
Located at the Metro Toronto Convention Centre from 10 - 16 September, the Innovation Hub will be accessible to registered delegates throughout the seven-day Market.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
