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3D/4D Theater: Steve Glum Joins PassmoreLab to Lead Branding & Distribution


Former Vice President of Marketing at Ripley Entertainment plans to further PassmoreLab’s market capacity in TV, film and raise brand awareness.

PassmoreLab is proud to announce Steve Glum as the company’s new head of Branding & Distribution, a position that was created with him in mind. Glum most recently served as the Vice President of Marketing & Branding for Ripley Entertainment Inc., the owners of the world-famous Ripley’s Believe It or Not! brand.

"PassmoreLab is an extremely innovative 2D & 3D company, and matches perfectly with my style of brand-building and forward distribution, " says Glum.  "The content is amazing and they certainly have plenty of it.  The opportunities to distribute our titles to television, wireless, theatres, science centers and the attractions worlds, both in the 2D and 3D environments, are just endless."

While at Ripley Entertainment Inc., Glum led international brand development, consumer marketing strategy, and creative services. He also led the 3D conversion of the archived Ripley’s vault footage catalog, spearheaded new openings in Times Square and Piccadilly Circus, and has produced all television creative for the company since 2005.

Greg Passmore, President of PassmoreLab, stated that Glum’s focus will be on helping PassmoreLab with brand awareness and furthering the company’s expansion into television, the location-based entertainment market, and building on the company’s long history of film production and simulators. "Steve will be a great asset to our team at PassmoreLab, " said Passmore. "His experience and abilities are a perfect fit for our company and our goals for the future."

Glum’s experience also includes supervising the brand launch of the $130 million Great Wolf Lodge Indoor Waterpark Resort in Niagara Falls and spearheading the "Ripley’s Believe It or Not! Shockingly TRUE Stories" new TV series. Also while with Ripley, he headed up the multi-platform, award-winning "Proudly Freaking Out Families" marketing campaign and simultaneously built the online brand strategy for the campaign.

"Steve’s branding experience will help carry our message into today’s traditional and alternative venues to allow our content and technology to educate, entertain, and amaze, " said Passmore. "Whether it is television, a theater, museum, thrill ride, or planetarium, PassmoreLab delivers an experience that merges technology and art."

IAAPA awarded Glum two International Marketing Excellence Awards at its Brass Ring Awards in 2008. Glum’s work in the industry has also been recognized by the Ontario Tourism Awards for best online strategy in 2007 and by Advertising Age magazine.

Before his tenure at Ripley’s, Glum served as the Senior Director of Worldwide Marketing for Hard Rock Café International, where he handled the high-profile company’s brand management and development, creative services, marketing, public relations strategies, and new unit and brand extension openings. He also launched "Little Steven’s Underground Garage" syndicated radio show and supervised film and television product placement.

Glum has also held positions with House of Blues and The Walt Disney Company. He earned a bachelor’s degree in Marketing from Stetson University and completed the IAAPA Institute for Executive Education program from The Wharton School at the University of Pennsylvania.

About PassmoreLab

Passmorelab is a San Diego-based multi-media production studio that specializes in 3D production and 2D to 3D content conversion.  The studio custom-designs and builds its own RED camera 3D rigs for both conventional and rugged film productions, shooting everything from feature films, television and science documentaries, to underwater diving, extreme sports and cave exploration.  State-of-the-art facilities include a full 3D production studio, video/film post-production, optical development lab, and a software development environment.  Production includes 2D, 3D, high dynamic range time lapse, stereoscopic microscopy and cutting-edge simulation technologies for real time SFX.  Passmorelab’s patented technology for 2D to 3D video and film conversion is unmatched in the industry, in both turnaround times and conversion costs.  PassmoreLab has additional offices in Russia and the Philippines.  For more information, visit 

See also: 
PassmoreLab Converting MGM’s Stargate SG-3000 Thrill Ride Visuals to 3-D


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