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Access and Ticketing: Time Pursuit – Turbo Charged for the Future


Latest  generation  booking  and  visitor  management  system,   Time  Pursuit,   is  now  firmly  in  the  hands  of  its experienced management team, after a successful management buyout (MBO) last weekend.

Initially  designed  for  leading  leisure  brand,   Go  Ape,   the  system  went  live  in 2007,   offering  the  advanced  sale  of  time  and  capacity  based  activities;  it  has  now  processed  three  million  visitors  for  the  high  ropes  adventure.

Subsequent wins with other high profile leisure attractions, Bewilderwood and Chelsea Football Club, saw  the company introduce their own latest oliver wigdahl time pursuit ticketinggeneration  web based till system TimePOS,   allowing it to add the  sale of regular Admissions to its time ticketing module.

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By  2011  the  company  moved  up  a  league  by  acquiring  zoo  and  safari  park  accounts,   Twycross  Zoo  and  Aspinall  Foundation  Zoos,   Howletts  &  Port  Lympne,   as  well  as  children’s  play  and  event  venue,   The  Hop  Farm.  Membership, Gift  Aid,   and  merchandise/F&B  modules  were  added,   and  the  high  speed  processing  of visitor data live at the point-of-sale, has really propelled the software into the leisure industry limelight. The company  continues  to  tie  up  with  further  well  known  leisure  attractions,   including  recently  the  RFU’s  Twickenham  Stadium,   and  has  moved  into  overseas  markets  with  clients  in  Ireland,   the  Netherlands,   and  most recently Spain in collaboration with hotel giant Melia Group, for their Wavehouse- Mallorca project.

CEO,   Oliver  Wigdahl  comments,   “Time  Pursuit  is  built  in  best  of  breed  web  technology;  it  is  supported  by  a  world  class  team;  and  given the  fully  integrated  nature  of  the  system,   it  achieves  two  of  the  industry  Holy  Grails  –  it  drives  massive  productivity  improvement  in  a  very  labour  intensive  industry,   and  it  harvests extraordinary visitor intelligence from all points along the customer journey.” 

Fellow  director,   Katy  Wigdahl  explains:  “We  were  not  able  to  move  in  the  direction  we  wanted  to  under  the  previous  ownership  structure,   and  we  wanted  to  break  away,   reconfigure  our  business  and  adopt  a  more  modern,   cost  effective  approach  toward  systems  development  and  integration  for  the  leisure  sector.  The MBO allows us the freedom to do just that.”

Time Pursuit  was previously owned by  Open Frontiers which started life as a  consultancy in travel, leisure &  tourism.  The  new  company  will  adopt  its  system  product  name  and  trade  as  Time  Pursuit  Ltd,   with  new  finance  raised  to  kick  start  the  next  chapter,   and  a  second  development  team  to  be  established  in India to allow the company to respond to the technological revolution taking a grip on the market.

 More detail to be released over coming days at

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