Latest generation booking and visitor management system, Time Pursuit, is now firmly in the hands of its experienced management team, after a successful management buyout (MBO) last weekend.
Initially designed for leading leisure brand, Go Ape, the system went live in 2007, offering the advanced sale of time and capacity based activities; it has now processed three million visitors for the high ropes adventure.
Subsequent wins with other high profile leisure attractions, Bewilderwood and Chelsea Football Club, saw the company introduce their own latest 
generation web based till system TimePOS, allowing it to add the sale of regular Admissions to its time ticketing module.
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By 2011 the company moved up a league by acquiring zoo and safari park accounts, Twycross Zoo and Aspinall Foundation Zoos, Howletts & Port Lympne, as well as children’s play and event venue, The Hop Farm. Membership, Gift Aid, and merchandise/F&B modules were added, and the high speed processing of visitor data live at the point-of-sale, has really propelled the software into the leisure industry limelight. The company continues to tie up with further well known leisure attractions, including recently the RFU’s Twickenham Stadium, and has moved into overseas markets with clients in Ireland, the Netherlands, and most recently Spain in collaboration with hotel giant Melia Group, for their Wavehouse- Mallorca project.
CEO, Oliver Wigdahl comments, “Time Pursuit is built in best of breed web technology; it is supported by a world class team; and given the fully integrated nature of the system, it achieves two of the industry Holy Grails – it drives massive productivity improvement in a very labour intensive industry, and it harvests extraordinary visitor intelligence from all points along the customer journey.”
Fellow director, Katy Wigdahl explains: “We were not able to move in the direction we wanted to under the previous ownership structure, and we wanted to break away, reconfigure our business and adopt a more modern, cost effective approach toward systems development and integration for the leisure sector. The MBO allows us the freedom to do just that.”
Time Pursuit was previously owned by Open Frontiers which started life as a consultancy in travel, leisure & tourism. The new company will adopt its system product name and trade as Time Pursuit Ltd, with new finance raised to kick start the next chapter, and a second development team to be established in India to allow the company to respond to the technological revolution taking a grip on the market.
More detail to be released over coming days at www.timepursuit.com
