World leading visitor attractions operator Merlin Entertainments, announced today the appointment of Nicky Marsh as Midway Marketing Director.
A new role for the Group, Nicky will be responsible for brand positioning and global marketing for Merlin’s primary midway brands – SEA LIFE, the world’s No1 aquarium brand with more than 40 sites globally; Madame Tussauds which now has 13 sites; Dungeons (7); and LEGOLAND Discovery Centres (8). Nicky will report to Merlin Midway Managing Director Glenn Earlam; with the existing global marketing teams for these brands now reporting in to her.
Related: Merlin Entertainments’ Glenn Earlam on “Brands with Unlimited Potential” / Merlin Entertainments: Kelly Tarlton’s SEA LIFE Aquarium Gets $5.5million Upgrade / Merlin Entertainments Opens LEGOLAND® Malaysia , the First LEGOLAND® Park in Asia
A new role within the business, the role recognises the dynamic roll out of Merlin’s midway brands across the world – with 77 sites globally currently, and 8 new attractions already in development for opening in 2013.
While Nicky will have an overview of all midway marketing she will focus particularly on driving new product development initiatives, and then ensuring they are presented to Merlin’s visitors as compelling propositions.
Previously in charge of the global marketing for Madame Tussauds, Earlam says “Nicky saw off some very high quality internal and external candidates to secure this role which is testament to her great ability and enthusiasm. This is a very important role given our dynamic growth and the need to both ensure consistent brand propositions worldwide, while constantly looking to increase ‘the magic’ we provide.”
The new role is effective from the 1 November 2012.