Skip to main content

Alcorn McBride Brings Two New Products to IAAPA


Leading manufacturer of show control and A/V equipment for themed entertainment to introduce new solutions for lighting control and media workflow.
Related: Alcorn McBride Company Profile/ Robust Alcorn McBride Digital Binloop HD Meets AV Needs of Kentucky Underground Coal Mine Tour / Alcorn McBride Delivers For The Museum of The Moscow Railways

Alcorn McBride has announced the introduction of two innovative products for the themed entertainment industry.  New items include a single universe lighting controller with Ethernet control, and software that allows simple transcoding of media files.  Both will be shown in booth 652 at the upcoming IAAPA show in Orlando:
LightCue with Ethernet is an enhanced version of the popular LightCue model. The new LightCue with Ethernet replaces expensive lighting consoles in permanent installations by capturing the DMX data and playing it back exactly the same way every time.  Lighting designers can program their lighting using their favorite DMX lighting console, record into the LightCue with Ethernet and then take the console away.  LightCue with Ethernet handles up to 40 pile-on’s and stores at least 100 hours of DMX data.  The unit operates via front-panel push-buttons, SMPTE timecode, RS-232, Ethernet or contact closure/voltage inputs. Users can create a schedule to trigger playback using the built in real-time clock and examine or edit the recorded DMX data with included cue management software. 
Alcorn McBride will introduce a complete video workflow solution.  MediaFlow software encodes your source material and transfers it to Alcorn McBride video players.  MediaFlow software is preconfigured to produce video 100% compatible with Alcorn McBride products.  It steps through the process and quickly readies content for use.  After your material is encoded, MediaFlow’s built-in FTP capability can automatically transfer files to Ethernet enabled devices.  It accepts all the major video formats and outputs H.264 or MPEG2 video (MPEG or AAC audio). MediaFlow supports PAL and NTSC.
First introduced at IAAPA 2010, the ProTraxx is now shipping.  Currently in use in a new major theme park in Florida, the ProTraXX plays eight independent stereo tracks from a single economical rack mount unit.  Enhanced features include Ethernet for remote updating and microphone/auxiliary inputs for zone paging.  ProTraXX offers high quality MP3 audio playback in a compact, solid-state unit.  Hours of audio clips can be stored on CompactFlash cards for years of reliable service. Each track is designed to operate independently and can be individually triggered by a dedicated discrete input; this allows direct connection to proximity sensors or switches.  All tracks can also be controlled from a single RS-232 or Ethernet port. 
Also on display at IAAPA 2011 will be Alcorn McBride’s current suite of audio, video, lighting and control products for themed entertainment.  Products at the show will include the V16 Pro Show Controller, ShowTouch, the GPS-enabled Digital Audio Machine, the eight-channel Digital Binloop HD, LightCue Pro and the DMX OverRide.
“This is a year of milestones, ” said Jeremy Scheinberg, Alcorn McBride COO.  “We just celebrated our 25th anniversary and this is our 19th year at IAPPA.  Thanks to our customers and business partners we continue to expand, but our roots are firmly planted in the themed entertainment market.” 
About Alcorn McBride:

Founded in 1986, Alcorn McBride is the leading manufacturer of show control, audio and video equipment for the themed entertainment industry, and a rapidly growing provider of audio and video systems for retail environments and transportation applications.  Staffed by some of the industry’s best engineers and backed by outstanding customer support, the company has demonstrated great agility in bringing new designs to market.  A hallmark of Alcorn McBride products is their durable, zero maintenance design.  The company’s products provide consistent, reliable operation for audio and video playback applications worldwide. Alcorn McBride appears in the 2011 Inc 5000 list of fastest-growing private companies in the USA. 

For more information, visit

More from this author

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update